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If you have a passion for written and verbal communication, consider becoming a communications major. Earning a communications degree can start you on a path toward this career. As a public relations specialist, you will focus on building strong relationships and nurturing a company’s public image.
Communications specialists develop and nurture relationships between an organization, members of the media and the public. Often, they are the public face of an organization. These professionals rely on exceptional writing and public speaking skills to represent their company across various media platforms.
The terms “communications specialist” and “public relations specialist” are often used interchangeably. As with communications experts, PR experts are responsible for promoting an organization's desired reputation. Yet, communications experts often face responsibilities that extend beyond maintaining the organization’s reputation. These professionals may also be responsible for internal communication within the organization. For example, they may put together company-wide newsletters, memos, reports, workshops and presentations. Their efforts help ensure that employees support the brand's mission, values and objectives.
A communication specialist's responsibilities can vary from one company to the next. In general, a communications specialist can expect to do any of the following:
Communications specialists may also manage an organization’s social media presence. Most organizations are active on at least one major social media platform. These communications professionals may routinely post updates, track engagement and moderate comments.
Communications specialists can work in any sector or industry; they may find employment at nonprofit, governmental and for-profit organizations. Additionally, political campaigns frequently hire these specialists. Any organization can benefit from having an effective communications professional.
Graduates with a communications studies degree might find work at a hospital, manufacturing plant, insurance company, charity or university. These professionals typically work during regular business hours and rarely travel, though this depends on organizational needs.
Aspiring communications specialists should plan to earn a communications degree. Typically, a bachelor’s degree is all that is needed to pursue entry-level work in this field. Prospects can be boosted by looking for internship opportunities while in school. Internships provide a chance to build professional connections and learn on the job. After graduation, individuals may apply for entry-level positions in the field, such as the role of social media manager. As they gain experience, professionals may be positioned to pursue higher-level positions.
You can start working toward your communications degree at Grand Canyon University’s College of Humanities and Social Sciences. The Bachelor of Arts in Communications program explores the fundamentals of effective communication, including intercultural communication, conflict negotiation, relational communication and advocacy. Explore your future in an online communications program by clicking Request Info at the top of your screen.
In a communications degree program, you will begin to develop the traits and skills needed for success in this field. Some of these key traits and skills include:
