It’s always helpful to assess the job growth rate for a profession you’re thinking of pursuing.
The U.S. Bureau of Labor Statistics states that, “about 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade” (from 2020 to 2030). “Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.”2
As print media continues to decline, there is a growing need for digital marketing professionals who can position organizations for long-term success. In addition, new technologies will continue to emerge, potentially creating new avenues for organizations’ content strategies.
Take your first step toward pursuing a 21st-century career by applying for enrollment to the College of Arts and Media at Grand Canyon University. The College of Arts and Media is proud to offer the Bachelor of Arts in Social Media degree program to students who are passionate about high-tech communications and effective messaging for all types of organizations. Graduates will emerge with strong competencies in new media design fundamentals, digital advertising communication and social media data analytics.
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1Retrieved from IBISWorld, Industry Research Reports, Vitamin & Supplement Manufacturing Industry in the US - Market Research Report in January 2022.
2COVID-19 has adversely affected the global economy and data from 2020 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is based on September 2021, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, retrieved on 02/01/2022.