BA in Social Media

Bachelor of Arts in Social Media

Offered By: College of Fine Arts and Production

Earn Your Bachelor of Arts Degree in Social Media From GCU

A new addition to Grand Canyon University’s distinguished College of Fine Arts and Production, the Bachelor of Arts in Social Media is designed for individuals who are passionate about social media and the effects social media platforms have on consumers and businesses. This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. The Bachelor of Arts in Social Media prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.

Skills You Will Develop With a Social Media Degree

Courses for this 120-credit program are taught by seasoned experts with extensive expertise in the evolving world of social media. The coursework for this program teaches digital media design through the continuum of production including strategic planning and target audience definition, creation of infographics, photographic and video imagery and copywriting for short and long digital formats. Students will also learn how to design and extend a brand, build social media calendars, drive engagement, utilize effective SEO strategies, use industry-standard data reporting tools and evaluate the findings. To graduate from this program, all students must pass courses including:

  • Social media communities
  • Social media data analytics
  • Social media for events, entertainment and sports
  • Social media reputation management
  • Advertising copywriting
  • Multi-media journalism in the 21st century
  • Photography and video for social media
  • Production methods

Benefits of Earning Your Social Media Degree On Campus

The Bachelor of Arts in Social Media is offered on our vibrant campus in Phoenix, as well as online. Students pursuing this degree on campus will have access to our state-of-the-art learning laboratory and Canyon Ventures. This brand-new innovation space provides students with the opportunity to work directly with local startup businesses and put their social media marketing and advertising skills to the test. Students will also benefit from studio tours, guest speakers and project critiques, preparing them for what’s to come after graduation. Additionally, students can use GCU’s extensive network to their advantage by networking with local companies and inquiring about available internship opportunities.

Benefits of Earning Your Social Media BA Degree Online

With over 175 online programs, GCU specializes in online learning and is fully equipped to help online learners thrive academically and complete their degrees. As an online student at GCU, you will benefit from fully-trained faculty, flexible classes and programs built for working professionals, affordable tuition rates and helpful resources including our online learning management system, library and more. For more information on online learning at GCU, visit gcu.edu/why-gcu/online-learning. 

What You Can Do With a Bachelor’s Degree in Social Media

Graduates of GCU’s Bachelor of Arts in Social Media are prepared for positions in advertising, marketing, public relations, digital media and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business. Program graduates often go on to become:

  • Content strategist
  • Digital creative specialist
  • Digital media coordinator
  • Digital media designer
  • Graphic designer
  • SEO specialist
  • Social media content coordinator
  • Social media content creator
  • Social media designer
  • Social media editor
  • Social media manager
  • Social media producer
  • Social media specialist
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TOTAL CREDITS & COURSE LENGTH:
Total Credits: 120
Campus: 15 weeks [More Info]

Online: 7 weeks
[More Info]
TRANSFER CREDITS:
Up to 90 credits, only 84 can be lower division
TUITION RATE:
Campus: $8,250 per semester [More Info]
Online: $477 per credit [More Info]

Course List

General Education Requirements:
34-40 credits
Major:
68 credits
Open Elective Credits:
12-18 credits
Total Degree Requirements:
120 credits

General Education Requirements

General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.

Requirements

Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.

Course Options

  • UNV-103, University Success: 4
  • UNV-303, University Success: 4

Requirements

Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.

Course Options

  • ENG-105, English Composition I: 4
  • UNV-104, 21st Century Skills: Communication and Information Literacy: 4
  • ENG-106, English Composition II: 4
  • COM-263, Elements of Intercultural Communication: 4

Requirements

Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.

Course Options

  • CWV-101, Christian Worldview: 4
  • CWV-301, Christian Worldview: 4

Requirements

Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.

Course Options

  • MAT-144, College Mathematics: 4

Requirements

Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.

Course Options

  • PSY-102, General Psychology: 4
  • INT-244, World Religions: 4
  • SOC-100, Everyday Sociology: 4

Core Courses

Course Description

This survey course introduces students to basic design thinking, including principles and elements of design, and concepts of composition. This course includes reading, writing, and lab assignments and requires the creation and exhibition of student artwork. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.

Course Description

This course is an introduction to the basic elements of design and processes of visual communication using graphic tools standard in the industry. The focus is on mastering pixel, vector, and layout tools to demonstrate two-dimensional graphics, images, symbols, color theory, typography, and composition. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.

Course Description

This course is an introduction and overview to social media tools and techniques. Students apply strategic thinking to the “why” and learn to plan, organize, and create digital content. Case studies will give reference and understanding of the changing landscape in this media market.

Course Description

During this course students will apply the concepts of production management, including structuring and preparing electronic files through production for a variety of mediums. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu.

Course Description

This course builds technical knowledge and skills for creating and publishing photographic and video-based content for social media channels. Students learn how to create compelling visual stories for their brands using social media channels.

Course Description

This course explores fundamentals and traditions for designing with type, as well as corporate design with an emphasis on typography with integration of vector designs and photography into promotional pieces. Students propose and create solutions for visual problems with type. This course includes reading, writing, and lab assignments and requires the creation and exhibition of student artwork. Technology requirement: Students provide their own laptop, mouse, and subscription to the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook, which is available on www.gcu.edu. Prerequisite: DDN-110 or DDN-115.

Course Description

This writing intensive course focuses on creative copywriting techniques to develop advertising campaigns for print and multimedia channels. Students enhance persuasive writing skills to create compelling and ethical advertising campaigns that are competitive in the industry. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: ENG-106.

Course Description

The coverage of events requires students to prepare a strategy against expected outcomes, have an equipment plan (and a backup plan), and often work in teams to create the volume of content required. Prerequisite: DSM-215.

Course Description

Communities are built from people sharing together. Students learn to build and evaluate communities using industry standard tools. They create content after understanding the personalities of those communities, and work to motivate those communities toward appropriate outcomes.

Course Description

This course uses industry standard tools for planning and evaluation of social media campaigns. Students will learn how to collect data and learn how to make data-based decisions that affect the success of social campaigns.

Course Description

In this course, students learn to identify news, develop story ideas, conduct research on stories, write in a journalistic style, and report information in a variety of media. Prerequisite: ENG-105.

Course Description

The goal of reputation management is to positively shape the perception of a brand, business, or personality. This class teaches students the strategic process for content curation, monitoring and listening to social channels, then responding appropriately. Escalation policies are studied and created. Case studies of businesses as well as natural disasters inform theses skills.

Course Description

This course exposes students to the various types of writing tasks utilized by PR and advertising professionals. In addition to enabling students to write with clarity and skill for various media and contexts, this course encourages students to use strategy, creativity, and critical thinking in composing advertising and public relations material. Prerequisite: ENG-105.

Course Description

This writing intensive course explores integrated marketing communications and the development of marketing and advertising messages across digital platforms. Students focus on current trends in online advertising, social media platforms, and relevant emerging technologies. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: ADV-260.

Course Description

In this course students will activate all of their prior knowledge to strategize, concept, and create social campaigns that result in high levels of audience engagement. Prerequisite: Senior standing.

Course Description

During this course students will research, plan, create, publish, and analyze the results of a self-directed social media campaign, including the creation and management of an online community. Prerequisite: Senior standing.

Course Description

In this advanced design course, students incorporate their personal style into the development of a portfolio. Professional design projects for a variety of campus and studio-based projects provide opportunities for students to fine-tune solutions for customer-driven, reality-based design problems. Students propose design solutions, practicing their communication and presentation skills while exploring career opportunities. The ethics of business practice is incorporated into studio projects. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: Senior standing.

Locations

GCU Campus Student


Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview.

GCU Online Student


Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.

* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.

* Please refer to the Academic Catalog for more information. Programs or courses subject to change.

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