Earn Your Bachelor of Arts Degree in Social Media From GCU
A new addition to Grand Canyon University’s distinguished College of Arts and Media, the Bachelor of Arts in Social Media is designed for individuals who are passionate about social media and the effects social media platforms have on consumers and businesses. This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. The Bachelor of Arts in Social Media prepares students to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.
Skills You Will Develop With a Social Media Degree
Courses for this 120-credit program are taught by seasoned experts with extensive expertise in the evolving world of social media. The coursework for this program teaches digital media design through the continuum of production including strategic planning and target audience definition, creation of infographics, photographic and video imagery and copywriting for short and long digital formats. Students will also learn how to design and extend a brand, build social media calendars, drive engagement, utilize effective SEO strategies, use industry-standard data reporting tools and evaluate the findings. To graduate from this program, all students must pass courses including:
- Social media communities
- Social media data analytics
- Social media for events, entertainment and sports
- Social media reputation management
- Advertising copywriting
- Multi-media journalism in the 21st century
- Photography and video for social media
- Production methods
Benefits of Earning Your Social Media Degree On Campus
The Bachelor of Arts in Social Media is offered on our vibrant campus in Phoenix, as well as online. Students pursuing this degree on campus will have access to our state-of-the-art learning laboratory and Canyon Ventures. This brand-new innovation space provides students with the opportunity to work directly with local startup businesses and put their social media marketing and advertising skills to the test. Students will also benefit from studio tours, guest speakers and project critiques, preparing them for what’s to come after graduation. Additionally, students can use GCU’s extensive network to their advantage by networking with local companies and inquiring about available internship opportunities.
Benefits of Earning Your Social Media BA Degree Online
With over 175 online programs, GCU specializes in online learning and is fully equipped to help online learners thrive academically and complete their degrees. As an online student at GCU, you will benefit from fully-trained faculty, flexible classes and programs built for working professionals, affordable tuition rates and helpful resources including our online learning management system, library and more. For more information on online learning at GCU, visit gcu.edu/why-gcu/online-learning.
What You Can Do With a Bachelor’s Degree in Social Media
Graduates of GCU’s Bachelor of Arts in Social Media are prepared for positions in advertising, marketing, public relations, digital media and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business. Program graduates often go on to become:
- Content strategist
- Digital creative specialist
- Digital media coordinator
- Digital media designer
- Graphic designer
- SEO specialist
- Social media content coordinator
- Social media content creator
- Social media designer
- Social media editor
- Social media manager
- Social media producer
- Social media specialist
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.