Earn Your Social Media Degree From GCU
The Bachelor of Arts in Social Media degree at Grand Canyon University is designed for individuals who are passionate about social media and the effects social media platforms have on consumers and businesses. This program focuses on developing the practical skills needed to design and produce digital social media content while supporting the business expectations of an employer. Social media majors are taught to design, write and produce content for social media campaigns, blogs, websites, email marketing and other digital media activities.
Pursuing a social media degree from GCU can provide you with the skills and knowledge needed for the dynamic world of social media marketing. Social media majors can develop a strong foundation in marketing principles, while also providing specialized courses in digital advertising and social media marketing. As a graduate of this degree in social media you have the opportunity to be equipped to pursue careers in social media management, digital marketing, advertising, public relations and other related fields.
With knowledgeable faculty and a focus on hands-on learning, GCU can help you develop the practical skills and industry knowledge needed in the ever-evolving world of social media marketing.
Skills You Can Develop With a Degree in Social Media
The coursework for this 120-credit social media program teaches digital media design through the continuum of production including strategic planning and target audience definition, creation of infographics, photographic and video imagery and copywriting for short and long digital formats. You can also learn how to design and extend a brand, build social media calendars, drive engagement, utilize effective SEO strategies, use industry-standard data reporting tools and evaluate the findings. Skills you can gain through this program include:
- Social media communities
- Social media data analytics
- Social media for events, entertainment and sports
- Social media reputation management
- Advertising copywriting
- Multi-media journalism in the 21st century
- Photography and video for social media
- Production methods
Career Opportunities for Bachelor’s Degree in Social Media Graduates
Social media majors can pursue a variety of career paths in various industries, including social media management, digital marketing, advertising, public relations, content creation and journalism. Graduates may go on to become entrepreneurs or work for an agency, corporate company, startup or small business.
Social media managers are responsible for creating and executing social media strategies to increase engagement, build brand awareness and drive traffic. Digital marketers use social media platforms to promote products and services, while content creators develop and publish content for social media platforms.
Social media jobs are quickly becoming an evolving profession in today's digital age, such as:1
- Social media specialist
- Social media content creator
- Social media manager
- Content creator
- Marketing content creator
- Digital marketing content creator
Social media degree graduates also engage with followers, respond to inquiries and complaints and create online communities around brands. With the ever-increasing importance of social media in today’s digital age, graduates of GCU’s on-campus and online social media degree may have a diverse range of career paths to choose from.
BA in Social Media Degree FAQs
If you are considering pursuing a Bachelor of Arts in Social Media degree, you may have some questions about the program and the career opportunities it can offer. Here are some frequently asked questions to help you decide.
1 Gomez, Ronnie (2022, July 7). Social media careers: The skills you need, where to look and jobs to consider. Sprout Social. Retrieved on Nov. 10, 2023.
2 Gomez, Ronnie (2023, Sept. 18). The importance of social media marketing: 7 stats that prove social’s role in business success. Sprout Social. Retrieved on Nov. 29, 2023.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
- MAT-144, College Mathematics: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.