Bachelor‘s in Professional Sales and Marketing Degree
Bachelor‘s in Professional Sales and Marketing Degree
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A bachelor’s degree in sales and marketing can build a foundation for the management of sales, operations and marketing. These students work directly with sales staff to create strategies based on business objectives and market trends.
With the leadership skills and knowledge taught in this degree, graduates can position themselves to lead small and medium enterprises toward economic growth.
This degree may lead to various jobs in diverse industries, such as:
A degree in sales and marketing from Grand Canyon University can prepare you to pursue a career in marketing and sales strategies for corporations and businesses across diverse industries.
This degree program places a strong emphasis on engagement between customers, prospects, suppliers and internal stakeholders using communication strategies and researched marketing plans to build and sustain long-term relationships between the company and its clients in today’s economy.
Designed to expand your marketing skill set and reach your professional potential, the bachelor’s degree in sales and marketing can be a valuable degree to pursue if you're interested in working in the consumer-facing side of business. This includes sales, customer service, management and leading a company’s revenue production.
This degree program explores how market-driven data enhances and improves decision-making in domestic and global business environments. Using sales principles and marketing competencies that align with a Christian worldview, students in this program can reinforce their business potential in the current economic climate.
Advertising, promotions and marketing managers annual wage of as of May 2021.1
You can choose to earn this degree online or on campus at GCU. Like on-campus classes, online courses can equip you with skills in both marketing and sales, providing you with the vital skills that are necessary to grow companies. You will also have access to learning resources and support to further enhance your learning while pursuing your online sales degree.
Educators in GCU’s Colangelo College of Business programs incorporate knowledge, passion and professionalism into their in-person and virtual classrooms. This includes integrating valuable experiences into lesson plans and providing coaching on the importance of servant leadership. This can help professional sales degree students be prepared to pursue a sales and marketing career.
Sales and marketing professionals are regularly confronted with ethical choices related to the marketing and sales of products and services. Therefore, GCU places a strong emphasis on guiding bachelor’s in sales and marketing students toward connecting the principles of conscious capitalism with a Christian worldview. Students will be taught to become servant leaders who can express their particularly important role in helping businesses make ethical marketing and sales decisions that promote the well-being of customers, the organization, the community and the people they serve.
If you’re looking to enter into the field of marketing and professional sales, read through some of the most frequently asked questions to learn more about this field and earning your bachelor’s degree.
Yes. A degree in marketing and sales includes basic mathematics, algebra and basic calculus. For most roles in sales and marketing, you can expect to use numbers, stats, budgets and formulas on a daily basis, including spreadsheets and calculation software. Statistics is applied to marketing to identify market trends and evaluate the potential to market programs.
A professional sales degree career offers the opportunity for financial, personal and professional growth. According to the U.S. Bureau of Labor Statistics, advertising, promotions and marketing managers have a median annual wage of $133,380 as of May 2021.1 You can reach your potential in this versatile field with a career in industries such as sports, retail, social media or entrepreneurial ventures and sales.
A degree in marketing and sales imparts skills that are valued by employers, such as administration, management, advertising and public relations, salesmanship, marketing analytics and consumer behavior. Sales managers have a grasp of theories that drive organizations to successfully meet and exceed company goals. These managers should have project and resource management experience, leadership skills and offer innovative product development of marketing factors that affect decision-making.
Employers may seek sales and marketing candidates who demonstrate qualities such as leadership and analytical skills, as well as an understanding of the principles and processes of customer service. If you can solve business problems using marketing trends and ethical strategies, this type of degree may be right for you. Additionally, according to the U.S. Bureau of Labor Statistics, 33,700 new jobs are estimated to open for advertising, promotions and marketing managers from 2021 to 2031.2
Students in this professional sales degree can graduate with specific skills and competencies to help oversee sales operations and ensure the business connects with customers while meeting sales goals. This degree program is centered around the core areas of:
Fill out the form on this page to learn more about our professional sales and marketing degree.
Up to 90 credits, only 84 can be lower division
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Bachelor's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
*Math and reading only on a 1600 point scale (test date after 3/1/2016). SAT score of 1380 required for 2400 point scale (test date before 3/1/2016).
Earning your BS sales and marketing degree can equip you with valuable knowledge and skills that can help you break into the field of marketing and sales. When earning your professional sales degree, it’s important to seek out an accredited university to ensure that you are being taught an approved curriculum from a reputable university. GCU has been accredited by the Higher Learning Commission since 1968.
