BA in Broadcasting Degree
Shape the Future of the Media Landscape
New technologies and shifting audience behaviors are changing the field of broadcasting. The media industry offers countless opportunities for creative and strategic communicators, spanning traditional radio and television to digital platforms including podcasts and social media. If you have a passion for storytelling, journalism or content creation, consider Grand Canyon University’s BA in Broadcasting.
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Turn Your Passion for Storytelling Into a Powerful Voice
If you are drawn to the power of storytelling and the media’s ability to connect, inform and influence, our bachelor’s degree in broadcasting can help you prepare to navigate a career in journalism, storytelling or digital media. This program can provide a solid foundation in key media concepts, production techniques and ethical communication. This broadcasting degree provides the tools to think critically and create with purpose.
Broadcasting students are encouraged to become skilled communicators and responsible professionals who understand the impact and significance of their words and platforms. With guidance from industry-experienced faculty and a focus on ethical storytelling, you can develop into a media professional with integrity and conviction, ready to contribute positively to the world, bringing both technical skill and moral clarity into the field of broadcasting.
Coursework to Understand Broadcasting
The Bachelor of Arts in Broadcasting degree is designed to provide students with a strong foundation in the core principles of media production, storytelling and audience engagement. This program offers a blend of theory and practice, equipping students with the tools to understand how modern media operates, while exploring how to create purposeful, audience-focused content across platforms. From the ethical considerations of journalism to the technical skills behind broadcast production, students are encouraged to develop a well-rounded perspective on the role of media in the world.
Coursework is curated to help students grow creatively and professionally. Students can examine how to craft compelling stories, understand audience behavior and explore a variety of digital and traditional media formats.
The program culminates in a broadcasting capstone course, integrating the knowledge and experience gained throughout your studies. You will be able to evaluate and refine your portfolio, explore potential career paths, craft tailored application materials and prepare to present yourself professionally.
Topics and courses students will engage with include:
- Reporting and news writing
- Podcasting
- Digital media and culture
- Producing for broadcast
- The business of broadcasting
Essentials Skills for Broadcasting Professionals
The program promotes collaboration, creativity and critical thinking — essential skills for the content-driven broadcasting environment. You will gain exposure to various broadcasting elements, including:
- Production equipment operation
- Digital content creation
- Script development
Career Paths for Broadcasting Degree Graduates
A degree in broadcasting provides the opportunity for graduates to seek professional roles within the media industry. Whether you are interested in traditional formats like television and radio or prefer newer platforms such as podcasts and digital streaming, this program can prepare you for a career in modern media.
Graduates of the BA in Broadcasting program can consider career options that require creativity, communication and production skills. The possibilities are extensive and include roles such as:
- News anchor
- Field reporter
- Program director or producer
- Radio announcer
- Video editor
- Audio engineer
Pursue Your Bachelor’s Degree at an Accredited University
Grand Canyon University is institutionally accredited by the Higher Learning Commission. Enrolling in GCU ensures you will enjoy a program that meets rigorous academic standards to help you build a solid foundation for a degree in broadcasting.
Frequently Asked Questions
If you are considering enrolling in GCU’s Bachelor of Arts in Broadcasting program, you may have question about how it aligns with your goals. Below are answers to common questions to help you explore your next steps.
Take the next step toward a future in media with a broadcasting degree from Grand Canyon University.
1 Indeed. (2025, March 3). How To Become a Broadcast Journalist: Steps and Tips. Indeed.com. Retrieved April 1, 2025.
2 CPI Journalism. (2022, Nov. 18). Are Broadcast Communication and Broadcast Journalism the Same? CPIJournalism.org. Retrieved April 4, 2005.
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
Course Options
- UNV-103, University Success: 4
- UNV-303, University Success: 4
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
Course Options
- ENG-105, English Composition I: 4
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-106, English Composition II: 4
- COM-263, Elements of Intercultural Communication: 4
Requirements
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
Course Options
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Requirements
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.
Course Options
- MAT-144, College Mathematics: 4
Requirements
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
Course Options
- PSY-102, General Psychology: 4
- INT-244, World Religions: 4
- SOC-100, Everyday Sociology: 4
Core Courses
Course Description
This course provides an overview of the broadcasting industry and the skills needed for many career opportunities across its various platforms. The course develops students’ abilities in media writing and storytelling, so they can create useful content. Students are exposed to the basics of media law and ethics and cultivate essential communication and presentation skills. The business aspects of the industry and the economic forces driving broadcasting are covered. This course lays a robust foundation for aspiring broadcasters to navigate the ever-evolving media landscape.
Course Description
This course follows the general chronology of editing from capture and logging, through editing and effects, to final output of a finished program. The first half of the course is devoted entirely to a mastery of the editing software. The second half of the course is devoted to examining how and why editing is important. Different editing theories are explored, including montage, fast cut, long take, jump cut, and others.
Course Description
This course investigates the principles and theories of public relations. Students receive an overview of the function and practices of the growing public relations industry in both profit and nonprofit contexts. This course examines the relationships between the public relations practitioner and various groups including clients, consumers, employees, and media.
Course Description
In this course, students learn the fundamentals of writing breaking news and feature stories. Learners acquire the skills to understand the foundations of journalistic history, ethics and Associated Press style. Students originate, research and write news stories. Through readings, discussion, and attention to accuracy, students learn how to exercise these skills wisely in new media. Technology requirement: Students are responsible for providing their own laptop and subscription to industry-standard software to complete assignments.. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisites: ENG-105 and ENG-106.
Course Description
This writing-intensive course covers writing for various broadcast genres and situations. It covers scriptwriting, storytelling, and how to prepare for and conduct interviews. Students learn to create content that is conversational and adaptable to different formats. From news reports to feature stories, students develop the ability to engage audiences effectively while meeting the unique demands of written, visual, and audio storytelling. Prerequisites: BRD-100 and PRW-301.
Course Description
This writing-intensive course prepares students to become effective producers in the broadcast industry. Students learn the intricacies of producing compelling and engaging content across various broadcast platforms. The importance of understanding and segmenting audiences to tailor broadcasts effectively is covered. Collaboration is emphasized, with a focus on nurturing positive team dynamics for successful production environments. Students learn to craft a rundown to organize and prioritize broadcast elements. Additionally, students develop proficiency in writing specifically for a producer’s needs. Prerequisites: DFP-225 and BRD-310.
Course Description
This course covers how to produce podcasts, providing students with the knowledge and skills to create compelling and impactful audio content. Concept development, storytelling, and podcast structures are covered. The course also emphasizes the skills of recording and editing to produce high-quality audio content. Students learn effective strategies for promoting, monetizing, and distributing podcasts to build and maintain an engaged audience. Through hands-on projects, students gain the ability to produce high-quality podcasts across diverse genres.
Course Description
This course focuses on the skills needed to create compelling news stories across different types of reporting. The course covers a variety of formats and students learn to adapt their storytelling to the content and context of the news they are covering. Emphasis is placed on the critical thinking, research, and communication skills necessary to produce high-quality broadcast reporting. Students write scripts, present on camera, and edit their broadcasts to create polished and engaging stories for their audience. Prerequisites: DFP-225 and BRD-310.
Course Description
In this course students engage in broadcast production activities to gain hands-on experience in the fast-paced world of broadcasting. Students fulfill various roles that constitute a professional broadcast environment. This course emphasizes the collaborative nature of broadcasting, requiring students to work together to produce timely, accurate, and engaging pieces. This course assists students in building a comprehensive portfolio of work, showcasing their versatility and readiness to enter the professional broadcasting field. Prerequisites: BRD-400 and BRD-410.
Course Description
This course provides students the opportunity to acquire a deeper understanding of how digital technologies are transforming our society and culture. It also offers them the tools to analyze a wide variety of media texts targeted to multiple audiences while exploring the cultural issues raised by new communication technologies.
Course Description
This course is a culmination of the knowledge and skills students have acquired throughout the Broadcasting major. Students are guided to critically analyze potential career paths in broadcasting. Students evaluate the broadcasting portfolio they have developed throughout the program, identifying strengths and pinpointing what additional work is needed to refine their reels, ensuring they showcase their best and most relevant work. Students are encouraged to network within their areas of interest. Students craft tailored resumes and cover letters, and hone their personal pitches, ensuring they are job-interview-ready. Prerequisites: BRD-400 and BRD-410.
- GCU cannot and will not promise job placement, a job, graduate school placement, transfer of GCU program credits to another institution, promotion, salary, or salary increase. Please see the Career Services Policy in the University Policy Handbook.
- Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
- Please refer to the Academic Catalog for more information. Programs or courses subject to change
Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview.