What Is a Sports Management Degree?
A Bachelor of Science (BS) in Sports Management from Grand Canyon University prepares graduates for future careers in the business of sports. A sports management degree includes coursework in sports event planning, marketing, sales, management, finance, economics, and accounting. It is not specific to any one type of sport, so graduates with a sports management degree have plenty of options for future work.
Students in the BS in Sports Management program find themselves ready to take on work at the amateur, collegiate and professional sports levels. Sports management careers require both specific knowledges of the sport and generalized business skills like critical thinking and problem solving.
What Can You Do With a BS in Sports Management Degree?
Because the Bachelor of Science in Sports Management degree from GCU is part of the Colangelo College of Business, graduates are uniquely prepared for a number of positions within the sports industry. Personal interest and skill will help GCU grads decide what types of careers within sports management they want to pursue.
Some possible careers for sports management graduates include:
- Sports Merchandising
Sports merchandising specialists are responsible for selling team related products such as jerseys or mugs. Some roles within sports merchandising might include buying products, keeping track of sales or promoting material via brochures or websites.
- Guest Relations
Guest relation managers help oversee the experience for guests. They sort through suggestions as well as complaints. Ultimately, they seek to make the sports enthusiasts experience all the more enjoyable.
- Sports Marketing
Another potential career for sports management degree majors is sports marketing. This role allows graduates to put their knowledge of the industry and their passion for marketing together. Sports marketers use their knowledge of tradition or digital marketing to spread public interest and bolster the team’s image and sales.
- Event Planning
Sports management majors may find themselves coordinating events within a sports organization. Organized individuals may find this degree fulfilling as event planners are capable communicators and detail oriented. These traits help event planners weave together an incredible game-day experience for all involved.
- Athletic Administration
Athletic administrators are responsible for attending to minute details as well as overseeing the whole picture within the sports organization. Often, athletic administrators will be responsible for making important decisions regarding staff, equipment procurement or even fundraising.
These jobs can be performed in a variety of environments, including stores, arenas, marketing businesses, colleges, and universities, as well as youth and club programs.
Is a Sports Management Degree Worth It?
A sports management degree is a worthwhile endeavor for those interested in pursuing a career within this field. While other degrees may offer administrative skills or management tools, the BS in Sports Management degree tailors these toward the end goal—proficiency within the sports management sphere. For those confident in preferred vocation, the sports management degree will provide the student with relevant skills and knowledge.
- Sports Management Salary
A degree in sports management can lead to a wide variety of careers. With experience, graduates can grow in both skill and salary. As of May 2018, the mean salary for agents and business managers of artists, performers and athletes was $90,930, while the median salary was $66,040, according to the Bureau Labor of Statistics.* For those interested in sports marketing, the BLS reported the 2018 median pay for advertising, promotions, and marketing managers to be $132,620.* For continued career growth, sports management graduates may go on to pursue an MBA though it is not necessary for obtaining a good position within the field.
- Does it Fit Your Goals?
When determining if a sports management degree is worth it, ask yourself how a degree will pair with your interests and skills to help advance your goals. Some things to consider are if it is worth your time, energy and money. Ultimately, a sports management degree is worth it if the end benefit is greater than the burdens of pursuing a degree. At GCU, the BS in Sports Management degree is offered both online and on-campus to provide the most convenient platform to fit your lifestyle and your goals.
Why Earn Your Sports Management Bachelor’s Degree Online at GCU
The Bachelor of Science in Sports Management Degree at GCU ensures that graduates are well-rounded achievers in all areas of business. The program is based on both general business principles and those specific to sports management. As such, the sports management degree is a combination of both academic and practice experiences. These experiences are based on the core program domains identified by the Colangelo College of Business. They are:
- Business Communication and Critical Thinking Skills
- Information Literacy and Data Analysis
- Business operations and Environments
- Legal, Ethical and Values-Driven Business
- Sports Management
The BS in Sports Management degree from GCU can be earned online. Students already working in entry-level business positions or in support positions in the sports industry can continue working while earning their degree. No matter where you attend, students will always receive a quality education from experienced GCU faculty.
What You Study in a Sports Management Bachelor of Science
The sports management domain of this BS degree program ensures that students will learn what they need to excel in the multi-billion-dollar sports industry. The coursework provides an in-depth look into the business of sports. The course content constantly evolves to stay up to date with the industry's current issues and trends.
Some of the topics GCU students in the sports management degree program learn about are:
- Event planning for athletic events, including budgeting, site selection and facility management
- Sports media
- Marketing, including digital, social media and graphic design
- Sports analytics
- Revenue generation, including merchandising and sales
If you are looking to break into the world of sports management, a degree from GCU is the way to do it. Learn more about the Bachelor of Science in Sports Management degree at GCU today.
*Retrieved from: https://www.bls.gov/oes/current/oes131011.htm
**Retrieved from: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
* Please refer to the Academic Catalog for more information. Program subject to change.