What Is a Sports Management Degree?
A Bachelor of Science (BS) in Sports Management from Grand Canyon University prepares graduates for future careers in the business of sports. A sports management degree includes coursework in sports event planning, marketing, sales, management, finance, economics, and accounting . It is not specific to any one type of sport, so graduates with a sports management degree have plenty of options for future work.
Students in the BS in Sports Management program find themselves ready to take on work at amateur, collegiate and professional sports levels. Sports management careers require both specific knowledge of the sport and generalized business skills like critical thinking and problem solving.
What Can You Do With a BS in Sports Management Degree?
Because the Bachelor of Science in Sports Management degree from GCU is part of the Colangelo College of Business, graduates are uniquely prepared for a number of positions within the sports industry. Personal interest and skill will help GCU grads decide what types of careers within sports management they want to pursue.
Some possible careers for sports management graduates include:
- Sports Merchandising
Sports merchandising specialists are responsible for selling team related products such as jerseys or mugs. Some roles within sports merchandising might include buying products, keeping track of sales or promoting material via brochures or websites.
- Guest Relations
Guest relation managers help oversee the experience for guests. They sort through suggestions as well as complaints. Ultimately, they seek to make the sports enthusiasts experience all the more enjoyable.
- Sports Marketing
Another potential career for sports management degree majors is sports marketing. This role allows graduates to put their knowledge of the industry and their passion for marketing together. Sports marketers use their knowledge of tradition or digital marketing to spread public interest and bolster the team’s image and sales.
- Event Planning
Sports management majors may find themselves coordinating events within a sports organization. Organized individuals may find this degree fulfilling as event planners are capable communicators and detail oriented. These traits help event planners weave together an incredible game day experience for all involved.
- Athletic Administration
Athletic administrators are responsible for attending to minute details as well as overseeing the whole picture within the sports organization. Often, athletic administrators will be responsible for making important decisions regarding staff, equipment procurement or even fundraising.
These jobs can be performed in a variety of environments, including stores, arenas, marketing businesses, colleges and universities, as well as youth and club programs.
Is a Sports Management Degree Worth It?
A sports management degree is a worthwhile endeavor for those interested in pursuing a career within this field. While other degrees may offer administrative skills or management tools, the BS in Sports Management degree tailors these toward the end goal—proficiency within the sports management sphere. For those confident in preferred vocation, the sports management degree will provide the student with relevant skills and knowledge.
- Sports Management Salary
A degree in sports management can lead to a wide variety of careers. With experience, graduates can grow in both skill and salary. As of May 2018, the mean salary for agents and business managers of artists, performers and athletes was $90,930, while the median salary was $66,040, according to the Bureau Labor of Statistics.* For those interested in sports marketing, the BLS reported the 2018 median pay for advertising, promotions, and marketing managers to be $132,620.* For continued career growth, sports management graduates may go on to pursue an MBA though it is not necessary for obtaining a good position within the field.
- Does it Fit Your Goals?
When determining if a sports management degree is worth it, ask yourself how a degree will pair with your interests and skills to help advance your goals. Some things to consider are if it is worth your time, energy and money. Ultimately, a sports management degree is worth it if the end benefit is greater than the burdens of pursuing a degree. At GCU, the BS in Sports Management degree is offered both online and on-campus to provide the most convenient platform to fit your lifestyle and your goals.
Why Earn Your Sports Management Bachelor’s Degree Online at GCU
The Bachelor of Science in Sports Management Degree at GCU ensures that graduates are well-rounded achievers in all areas of business. The program is based on both general business principles and those specific to sports management. As such, the sports management degree is a combination of both academic and practice experiences. These experiences are based on the core program domains identified by the Colangelo College of Business. They are:
- Business Communication and Critical Thinking Skills
- Information Literacy and Data Analysis
- Business operations and Environments
- Legal, Ethical and Values-Driven Business
- Sports Management
The BS in Sports Management degree from GCU can be earned online. Students already working in entry-level business positions or in support positions in the sports industry can continue working while earning their degree. No matter where you attend, students will always receive a quality education from experienced GCU faculty.
What You Study in a Sports Management Bachelor of Science
The sports management domain of this BS degree program ensures that students will learn what they need to excel in the multi-billion-dollar sports industry. The coursework provides an in-depth look into the business of sports. The course content constantly evolves to stay up to day with the industry's current issues and trends.
Some of the topics GCU students in the sports management degree program learn about are:
- Event planning for athletic events, including budgeting, site selection and facility management
- Sports media
- Marketing, including digital, social media and graphic design
- Sports analytics
- Revenue generation, including merchandising and sales
If you are looking to break into the world of sports management, a degree from GCU is the way to do it. Learn more about the Bachelor of Science in Sports Management degree at GCU today.
*Retrieved from: https://www.bls.gov/oes/current/oes131011.htm
**Retrieved from: https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
Program Core Courses
This course provides the foundation of core knowledge within the field of information technology. Topics include technology-centric organizations, the type and role of fundamental information technology systems, data management to include privacy and security, e-business and m-business, hardware, software, and computer networks.
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
This course is an overview of the business of sports, including career opportunities, as well as a study of the value of professional management to sports organizations.
This course provides an introduction to event planning for athletic, recreational, entertainment, and special events. An emphasis is placed on budgeting, site selection, sponsorship, and facility management. Prerequisites: BUS-232 and MKT-315.
In this course, students examine basic accounting concepts and explore how accounting information assists business leaders in making financial decisions that increase profitability and contribute to competitive advantage. There is specific emphasis on the analysis of financial statements in the business decision-making process, budgeting, and factors businesses must consider when determining appropriate pricing of goods and services. Prerequisite: MAT-144 or MAT-154.
This course is a study of basic marketing concepts with applications to sports organizations, both amateur and professional. Topics include promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisites: BUS-232 and MKT-245 or MKT-315.
This course provides an introduction to the practical application of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT-134, MAT-144 or MAT-154.
This writing intensive course is a comprehensive study of the legal and ethical issues of concern to business, including those areas of the U.S. legal system that are most relevant to business, such as the law of torts, strict liability, intellectual property, and contract law. It explores the role of ethics and values in business decision making, and approaches these subjects from the perspective of the stakeholders as opposed to an economic interpretation of the firm and its responsibilities.
This survey course covers the basic concepts of microeconomics and macroeconomics. The course begins by addressing the fundamental concepts of scarcity, choice, opportunity cost, and comparative advantage. The course builds on these fundamentals to explain the market forces of supply and demand, market efficiency, the economics of the public sector, and the firm's behavior under competitive market conditions. The second half of the course focuses on basic macroeconomic concepts, including measurement of national incomes, economic growth, and productivity. In addition, this course covers the monetary system and the classical theory of inflation.
This course is an introduction to managerial finance and the financial markets, analysis of financial statements, time value of money, interest rates, asset valuation, assessment of risk, cost of capital, and capital budgeting. Prerequisites: ECN-220, ECN-351, or ECN-361; and ACC-240 or ACC-250.
This course examines sports retail management, including sports merchandizing and sales operations. Essential quality management techniques that drive profitability and organizational success are also discussed. Students explore current industry trends to determine potential innovations and strategies for sustaining organizational viability. Prerequisites: BUS-232 and MKT-245 or MKT-315.
Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.
This course provides an introduction to designing, planning, operating, and controlling production systems. Emphasis is on managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: BUS-352 or MAT-274.
This writing-intensive course serves as the capstone experience in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assist students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, finance, economics, global perspectives, law, and political issues are covered during this course. Prerequisites: MGT-420; FIN-210 or FIN-350; and MKT-245 or MKT-315.