Learn the Ins and Outs of the Sports and Entertainment Industry
Grand Canyon University's Bachelor of Science in Sports and Entertainment Management degree is uniquely positioned within the Colangelo College of Business. Program coursework emphasizes key skills specific to sports business including sales, marketing, revenue generation, athlete and talent business and management as well as event operations and the program’s business-based curriculum prepares students for an array of potential career path opportunities in the multi-billion-dollar sports and entertainment industry. This program aligns with GCU's Christian mission, aiming to develop graduates committed to upholding ethical and moral principles within the fields of entertainment and athletics.
What Is Sports and Entertainment Management?
Behind every star athlete and beloved team is a group of talented professionals managing and marketing their success. Sports and entertainment management includes behind-the-scenes aspects of sports such as event coordination, contract negotiation, community relations, influencer marketing and statistics. Whether you’re helping to fill stadium seats or negotiating your client a higher salary, sports and entertainment management is a great way to put your love of sports/live entertainment and business skills to use.
Skills You’ll Learn in an Entertainment and Sports Bachelor of Science Program
In GCU’s Bachelor of Science in Sports and Entertainment Management degree, students will explore how accounting information assists business leaders in making financial decisions that increase profitability and contribute to competitive advantage. Students will study of the value of professional management to sports and entertainment organizations, examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications. In addition, they will learn the basic concepts of microeconomics and macroeconomics, discuss the role of ethics and values in business decision making. They will also address the fundamental concepts of scarcity, choice, opportunity cost and comparative advantage, learn about managerial finance and more.
To complete this program, students must take a minimum of 120 credits and pass courses including:
- Business Statistics
- Essentials of Economics
- Ethical and Legal Issues in Business
- Introduction to Computer Technology
- Introduction to Sports and Entertainment Management
- Organizational Behavior and Management
- Sports and Entertainment Event Planning
- Sports Law
- Sport and Entertainment Analytics
Students are required to accumulate 300 hours of paid or unpaid experience in the sports or entertainment industry throughout their program of study. Experience may be in any aspect of the sports and entertainment industry, subject to the Colangelo College of Business approval. Industry hours can be accumulated through internships, part-time or full time-employment and volunteering.
Sports and Entertainment Management Careers
Graduates of GCU’s BS in Sports and Entertainment Management are prepared to work in many facets of the ever-evolving world of sports. Graduates may go on to become:
- Athlete development specialists
- Business development coordinators
- Contract negotiation managers
- Creative content managers
- Event coordinators
- Facilities managers
- Financial analysts
- Game operations
- Marketing coordinators
- Partnership development managers
- Sales coordinators
- Talent managers
*Retrieved from Intelligent.com
General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.