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The bridge for entrance into the Doctor of Business Administration: Data Analytics (Qualitative) offers a strong foundation in preparation for your doctoral business and academic journey. This bridge to data analytics doctoral program is designed for visionary leaders who have earned a master’s degree in a field other than business administration and now seek to transform their career by completing an online DBA program at Grand Canyon University.
This qualitative bridge pathway, taken prior to your DBA data analytics program, provides you with the foundational prerequisites for your doctoral study, including coursework in accounting, finance, statistics and marketing. You will also receive foundational content in the design and use of relational databases.
Students who complete the qualitative bridge DBA and enroll in the DBA with an Emphasis in Data Analytics (Qualitative) will gain in-depth insights into how and why people think, believe and behave in a certain way. An example of a qualitative data analytics study might include designing and conducting focus groups to better understand the factors that influence consumer product decisions. Based on the results, the student would provide commentary on how the encountered themes compare with previous studies and offer specific recommendations for future studies.
GCU has designed its online DBA programs to focus instruction on the execution of sound research studies while offering a more profound knowledge of qualitative and quantitative research methodologies. Students will understand what makes a researchable topic, learn the role of a researcher, compare and contrast study design, learn how to read and write research as well as prepare argumentation.
Fill out the form on this page to learn more about preparing for your DBA in data analytics with GCU’s bridge program.
Online: $665 per credit [More Info]
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Master's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).
