Transform Your Business Leadership Career
Offered online by the College of Doctoral Studies, Grand Canyon University's Bridge (Doctor of Business Administration with an Emphasis in Management) program is designed for ambitious learners with a master's degree in a field other than business administration. Bridge courses taken prior to your DBA management program offer the essential prerequisites to your doctoral study.
What You Will Learn
In this bridge DBA management program, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics and marketing. The bridge courses provide an introduction to foundational content in the areas of business management as well as best practices for research, operations and management.
Your Next Degree
The bridge online DBA program is for high-achieving professionals who are interested in career opportunities within academia, consulting or C-level executive roles. Enhance your skills in financial management, planning and business decision-making in response to fast-evolving needs of the global marketplace.
Learners within the online DBA program are immersed in key areas of 21st century business theory and practice, including consumerism and the global economy, leveraging intellectual capital, strategic management theory, values-driven leadership and sustainability. Upon successful completion of the DBA bridge program, you will be ready to move into the Doctor of Business Administration with an Emphasis in Management.
Program Core Courses
This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.