Bridge (Doctor of Business Administration with an Emphasis in Management)
What Is a DBA Management Bridge Pathway?
Offered online by the College of Doctoral Studies, Grand Canyon University's online Bridge Doctor of Business Administration with an Emphasis in Management is designed for ambitious learners with a master's degree in a field other than business administration. Bridge courses taken prior to your DBA management program offer the essential prerequisites to your doctoral study.
What You Will Learn
In this online DBA in management bridge, you will complete the introductory courses required for doctoral-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics and marketing. The bridge courses provide content in the areas of business management.
Careers With a DBA in Management
The online bridge DBA in management pathway for entrance into the DBA program is for highachieving professionals who are interested in career opportunities within academia, consulting or C-level executive roles. Students who complete the bridge and enroll in DBA with an Emphasis in Management (Quantitative) will design and conduct research studies that examine and analyze events by interpreting numeric data. They will use statistical techniques to clean, describe, assess, summarize and compare study data.
An example of a quantitative management study might include creating, distributing and analyzing the results of a survey to describe customer satisfaction and whether customer satisfaction varies between groups. Based on the study results, the student would provide commentary on how the results compare with previous studies and offer specific recommendations for future studies that expand on specific knowledge relative to customer satisfaction.
Students within the online DBA in management bridge pathway are immersed in key areas of 21st century business theory and practice, including:
- Consumerism and the global economy
- Leveraging intellectual capital
- Strategic management theory
- Values-driven leadership
- Sustainability
Through extensive course work, they learn the skills of a researcher and how to apply this knowledge to the expand business theory or application. Upon successful completion of the DBA bridge pathway, you will be ready to move into the Doctor of Business Administration with an Emphasis in Management.
Core Courses
Course Description
This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.