Program Details

Bridge (Doctor of Business Administration with an Emphasis in Marketing)

Offered By: College of Doctoral Studies

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Total Program Credits & Course Length:

Total Program Credits: 16

Online: 8 weeks

Transfer Credits:

Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)

Program Tuition Rate:

Online: $575 per credit. [ More Info ]

As part of our commitment to keeping tuition rates competitive, GCU has kept campus tuition costs frozen since 2009. While the cost per credits are listed below, the average campus student pays only $8,600 per year* in tuition after institutional scholarships and grants. Speak with your university counselor for more information about estimating the costs of attending GCU.

Tuition	Credits	2018-19
Traditional Undergraduate	1-11	$687.50 per credit
Traditional Undergraduate	12-18 (block tuition)	$8,250 per semester
Traditional Undergraduate	19+ (semester rate +)	$8,250 + $687.50 per credit above 18 credits
Summer Traditional Undergraduate (Except pre-licensure nursing cohorts)*		$310 per credit

*Tuition rates for all courses beginning July 1, 2018

*No in-state/out-of-state rates

*Traditional campus undergraduate students taking courses in the online format will be charged the regular tuition rates.

*Traditional campus undergraduate students are required to take a minimum of nine (9) credits in the traditional campus format.

It is the policy of GCU to collect and remit sales, use, excise and/or gross receipts taxes in compliance with state and local taxing jurisdiction regulations, which require the university to remit tax where applicable. Regulations vary by student location. Payment of tax is ultimately the student's financial responsibility to the university regardless of financing arrangements. Per Hawaii requirements: It is hereby stated that students residing in the State of Hawaii will be charged Hawaii General Excise Tax on all transactions. Students living in the District of Oahu will be charged 4.712 percent. Students residing in other Hawaii districts will be charged 4.1666 percent.

*Fees subject to change.

GCU's non-traditional tuition rates are for students who are interested in pursuing an online degree program or taking evening classes. Speak with your university counselor to learn more about your opportunities for scholarships off tuition through GCU's educational alliances or to find out about options for continuing education for teachers.

Undergraduate Tuition	2018-19
Education Programs	$440 per credit
Theology Programs	$395 per credit
Applied Business Analytics / Applied Business Information Systems/ Business Information Systems/ Computer Programming / Information Technology Programs	$449 per credit
Business Administration with an Emphasis in Business Intelligence	$470 per credit
Online and Professional Studies (all programs other than those listed above)	$470 per credit
Active Duty and Active Reserve (online and professional studies)	$250 per credit

Graduate Tuition	2018-19
Education Programs	$530 per credit
Master of Divinity	$340 per credit
IT Programs	$505 per credit
Business Programs (Excludes Business Analytics / Information Systems and Technology Management)	$575 per credit
Nursing Programs	$500 per credit
Advanced Practice Nursing Programs	$670 per credit
Business Analytics / Information Systems and Technology Management Programs	$505 per credit
Online and Professional Studies (all programs other than those listed above)	$515 per credit
Active Duty and Active Reserve (online and professional studies)	$400 per credit
Doctoral Programs (includes DIS-966 through DIS-970)	$650 per credit
Doctoral Programs – Active Duty and Active Reserve (online and professional studies)	$617.50 per credit

Continuing Education (CTE) Tuition	2018-19
Online	$150 per credit

*Fees subject to change.

2018-19

Residence Hall Rates Students are required to carry at least a Canyon $1,350 meal plan.
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Triple Occupancy	$3,550 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Triple Occupancy	$3,550 per academic year
Cypress	Double Occupancy	$4,400 per academic year
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Double Occupancy	$5,000 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Double Occupancy	$5,000 per academic year

Apartment Rates Students are required to carry at least a Canyon $750 meal plan.
North Rim	Double Occupancy	$5,500 per academic year
North Rim	Single Occupancy	$6,000 per academic year
Papago Studio (two bedrooms, one bathroom, no kitchen or living room)	Single Occupancy	$5,500 per academic year
Papago / Agave / Roadrunner / Diamondback / Encanto (four bedrooms, two bathrooms, with kitchen and living room)	Single Occupancy	$6,100 per academic year

Summer Room Rates
Active student (actively enrolled in at least one course)		$1,200
Working student (on-campus job, but not taking courses)		$1,600

All residents (including all on-campus and remote housing residents) commit to housing reservations as an academic year-long lease (both fall and spring semesters) and are charged for housing by the academic year (both fall and spring semesters).
All housing charges, including room and board, are billed to the student's account.
For payment methods and deadlines contact your university counselor or student services counselor.
All rates include parking (summer only), rent, water, electricity, basic cable and Internet. Rates above DO NOT include tax.

Meal Plans Meal plans for 2017-18 are Dining Dollars only and do not include meal swipes.
Plans	Details	Price
Canyon $750 Dining Dollars	Exclusive to apartment residents or commuter students.	$1,500 per academic year
Canyon $1,350 Dining Dollars	Minimum requirement for residence hall residents.	$2,700 per academic year
Canyon $1,800 Dining Dollars		$3,500 per academic year
Canyon $2,100 Dining Dollars		$4,000 per academic year
Canyon $2,700 Dining Dollars		$5,100 per academic year

*Fees subject to change.

2018-19

Residence Hall Rates Students are required to carry at least a Canyon $1,350 meal plan.
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Triple Occupancy	$3,550 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Triple Occupancy	$3,550 per academic year
Canyon	Double Occupancy	$4,400 per academic year
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Double Occupancy	$5,000 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Double Occupancy	$5,000 per academic year

Apartment Rates Students are required to carry at least a Canyon $750 meal plan.
North Rim	Double Occupancy	$5,500 per academic year
North Rim	Single Occupancy	$6,000 per academic year
Papago Studio (two bedrooms, one bathroom, no kitchen or living room)	Single Occupancy	$5,500 per academic year
Papago / Agave / Roadrunner / Diamondback / Encanto / Jerome / Cactus (four bedrooms, two bathrooms, with kitchen and living room)	Single Occupancy	$6,100 per academic year

Summer Room Rates
Active student (actively enrolled in at least one course)		$1,200
Working student (on-campus job, but not taking courses)		$1,600

All residents (including all on-campus and remote housing residents) commit to housing reservations as an academic year-long lease (both fall and spring semesters) and are charged for housing by the academic year (both fall and spring semesters).
All housing charges, including room and board, are billed to the student's account.
For payment methods and deadlines contact your university counselor or student services counselor.
All rates include parking (summer only), rent, water, electricity, basic cable and Internet. Rates above DO NOT include tax.

Meal Plans Meal plans for 2018-19 are Dining Dollars only and do not include meal swipes.
Plans	Details	Price
Canyon $250 Dining Dollars	Exclusive to commuter students.	$500 per academic year
Canyon $750 Dining Dollars	Exclusive to apartment residents or commuter students.	$1,500 per academic year
Canyon $1,350 Dining Dollars	Minimum requirement for residence hall residents.	$2,700 per academic year
Canyon $1,800 Dining Dollars		$3,500 per academic year
Canyon $2,100 Dining Dollars		$4,000 per academic year
Canyon $2,700 Dining Dollars		$5,100 per academic year

*Fees subject to change.

Traditional On-Campus Fees

2018-19

Fees indicated are effective for all students enrolling for 2018-19 academic year. Please contact your university counselor with any questions.

Canyon Connect	Undergraduate courses	$95 per class
Registration Deposit	Non-refundable	$50
Student Activity Fee	Traditional undergraduate and graduate campus students (except those in the nursing pre-licensure program)	$275 per semester (excluding summer)
Colter Surface Parking (2018-19)	Green Lot - For campus residents only. Secure parking for student vehicles near or adjacent to campus. Limited spaces are available.	$50
Grove Garage Resident Parking (2018-19)	Red Lot - For Grove residents only. Covered parking for student vehicles near Willow, Acacia, Juniper and Ironwood residence halls.	$150 per academic year
29th Avenue Parking Garage (2018-19)	Black Lot - For campus residents only. Covered parking on the perimeter of campus on floors 2, 3, 4 and 5.	$150 per academic year
Halo Parking Garage (2018-19)	Purple Lot - For commuter students only. Covered parking on the perimeter of campus on floors 2, 3, 4 and 5.	$150 per academic year
Lot D – Formerly Missouri Avenue Surface Parking (2018-19)	Orange Lot - For commuter students only. Secure parking for student vehicles near or adjacent to campus.	$20 per academic year
Housing Application Fee	Traditional undergraduate campus students and non-refundable	$250
Housing Prepayment	Returning residents only and non-refundable	$200
Returned Check Fee	All returned checks	$25
Health Insurance		$2,439 per academic year
Transcript Fee		$5
Graduation Fee		$150
Health Fee		$70 per semester
Health Center Visit Fee		$25
Schedule Change Fee		$25
Late Payment Fee		$25
Global Studies Portfolio Fee		$90
Hospitality Management Premium		$100 per semester
Tennis Management Premium		$250 per semester
Golf Management Premium		$500 per semester
Computer Science, Computer Programming, Engineering and Information Technology Program Premium 2018-19		$800 per semester
Nursing Program Premium 2018-19 (effective summer 2018)	Pre-Licensure program	$1,000 per semester
Worship Arts Premium	Includes minors	$250 per semester
Special Course Fees		Refer to the University Policy Handbook

*Fees subject to change.

Non-Traditional Online and Evening Fees

2018-19

Fees indicated are effective for all students enrolling starting on July 1, 2018, unless otherwise specified.

Canyon Connect	Undergraduate courses	$95
Canyon Connect	Graduate courses	$105
Canyon Connect	Doctoral courses	$115
RN to BSN Program Course Material Fee	5-week courses with an NRS- prefix and HLT-362V	$120 per course
Course Material Fee	NUR-634	Refer to the University Policy Handbook
Learning Management Service Fee	New online and professional studies students	$400
Doctoral Residencies	Including MDiv	$795-$1,195 per Residency
Doctoral Programs	Dissertation continuation - optional zero-credit course	$500
Accordance Bible Software	New MDiv students only	$285
Credential Evaluation (International)	Basic evaluation	$175
Credential Evaluation (International)	Course-by-course evaluation	$250
Returned Check Fee	All returned checks	$25
Transcript Fee		$5
Graduation Fee		$150
Special Course Fees		Refer to the University Policy Handbook

*Fees subject to change.

Prepare for Executive Leadership in Marketing

At Grand Canyon University, the Bridge (Doctor of Business Administration With An Emphasis in Marketing) program is your introduction to an exciting executive and academic journey. Designed for aspiring marketing docotral learners who have earned a master’s degree in a field other than business administration, this bridge online DBA program provides the strong foundation necessary for engaging in business doctoral level study.

What You Will Learn

In this bridge to marketing doctoral program, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics and marketing. In addition to providing best practices for research, operations and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.

Your Next Degree

The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage. Areas of focus include influence of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. For information about specific course content, credit length and VA approval in your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.

Major:

16 credits

Total Degree Requirements:

16 credits

Program Core Courses

ACC-502: Accounting Practices Total Credits: 4 credits

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.

FIN-504: Finance Principles Total Credits: 4 credits

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.

SYM-506: Applied Business Probability and Statistics Total Credits: 4 credits

Course Description

The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.

MKT-607: Marketing Management Total Credits: 4 credits

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.

Program Locations

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.

* Please note that this list may contain programs that are not presently offered as program availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program listed herein please first contact your University Counselor for the most current information regarding availability of the program.

* Please refer to the Academic Catalog for more information. Program subject to change.

1-855-GCU-LOPE

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Bridge (Doctor of Business Administration with an Emphasis in Marketing)

Traditional On-Campus Tuition

Non-Traditional Tuition (Online and Evening Students)

Housing and Meal Costs

2018-19

2018-19

Other Fees

Traditional On-Campus Fees

2018-19

Non-Traditional Online and Evening Fees

2018-19

Prepare for Executive Leadership in Marketing

What You Will Learn

Your Next Degree

Course List

Program Core Courses

ACC-502: Accounting Practices Total Credits: 4 credits

Course Description

FIN-504: Finance Principles Total Credits: 4 credits

Course Description

SYM-506: Applied Business Probability and Statistics Total Credits: 4 credits

Course Description

MKT-607: Marketing Management Total Credits: 4 credits

Course Description

Program Locations

Online