Program Details

Bridge (Doctor of Business Administration with an Emphasis in Marketing)

Offered By: College of Doctoral Studies
Next Start Date: Dec 14, 2017
Program Now Enrolling
Total Program Credits & Course Length:
Total Program Credits: 16
Online: 8 weeks
Transfer Credits:
Up to 12 credits or 1/3 of the program
Program Tuition Rate:
Online: $560 per credit. [ More Info ]

Prepare for Executive Leadership in Marketing

At Grand Canyon University, the Bridge (Doctor of Business Administration With An Emphasis in Marketing) program is your introduction to an exciting executive and academic journey. Designed for aspiring marketing docotral learners who have earned a master’s degree in a field other than business administration, this bridge online DBA program provides the strong foundation necessary for engaging in business doctoral level study.

What You Will Learn

In this bridge to marketing doctoral program, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics and marketing. In addition to providing best practices for research, operations and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.

Your Next Degree

The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage. Areas of focus include influence of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. For information about specific course content, credit length and VA approval in your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.
Major:
16 credits
Total Degree Requirements:
16 credits

Program Core Courses

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.

Course Description

The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.

Program Locations

Online

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.

* Please note that this list may contain programs that are not presently offered as program availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program listed herein please first contact your University Counselor for the most current information regarding availability of the program.


* Please refer to the Academic Catalog for more information. Program subject to change.