Prepare for Executive Leadership in Marketing
At Grand Canyon University, the Bridge (Doctor of Business Administration With An Emphasis in Marketing) program is your introduction to an exciting executive and academic journey. Designed for aspiring marketing doctoral learners who have earned a master’s degree in a field other than business administration, this bridge online DBA program provides the strong foundation necessary for engaging in business doctoral-level study.
What You Will Learn
In this bridge to marketing doctoral program, you will complete the introductory courses required for all graduate-level business learners at Grand Canyon University. This includes coursework in accounting, finance, statistics, and marketing. In addition to providing best practices for research, operations, and management, the bridge online DBA program courses offer an introduction to foundational content in the area of business management.
Your Next Degree
The Doctor of Business Administration with an Emphasis in Marketing prepares experienced leaders to apply data-driven marketing management strategies in achieving competitive advantage. Areas of focus include influences of digital technologies on consumer behaviors and marketing theories, consumer marketing segments vs. mass marketing, and marketing strategies aligned with global/country opportunities, cost and culture.
* Please refer to the Academic Catalog for more information. Program subject to change.