Grand Canyon University’s online DBA: Data Analytics program can prepare graduates to create and manage the deployment of data analytics in a variety of industries. In this DBA program, students will conceptualize enterprise data analytics, apply analytic techniques and software to interpret data, evaluate methods of data and analytic modeling and apply analytics to support data-driven business decision making. By the end of this program, students will have been taught to employ qualitative methodology to design, collect and analyze information in alignment with conducting a scholarly dissertation.
In the online DBA: Data Analytics program, you will research the emerging use of business analytics in organizations. You will interact with a multi-year integrated business case to experience the complex interactions associated with exploiting enterprise data for competitive advantage.
In addition to passing your courses, students must participate in two or three five-day residencies on GCU’s campus. These residencies are conducted to provide students with networking and mentorship opportunities. Courses in this program will cover the following topics:
Analytics foundations of business leaders
Economics for business decisions
Emerging issues in financial management
Enterprise data complexity
Qualitative data collection and management
The literature landscape: business
Using business analytics for competitive advantage
§ MOU-Alumni 2000 Doctoral-Nov2025: The Alumni Scholarship for Doctoral Programs is only valid for those applicants who submit a complete application and begin a Doctoral program in November 2025. This scholarship cannot be used in conjunction with any other GCU scholarship or awards and only applies to online and evening programs. Please speak to a university counselor for complete details.
To learn more about time to completion and the dissertation process at GCU, visit our doctoral page.
Students enrolled in GCU’s qualitative DBA: Data Analytics spend their time examining events to better understand an observed phenomenon, whereas students enrolled in GCU’s quantitative DBA spend their time interpreting numeric data through the use of statistical tools. Both of these programs require students to explain their findings in a written dissertation.
Earning your online DBA: Data Analytics can help you position yourself for a potential leadership role in your field. Graduates of this program can go on to work in a variety of industries and fill positions including:
Take the next step toward reaching personal or career goals. Apply online to start your DBA: Data Analytics with GCU.
