You may be wondering, what do I post on my social media? You can post a variety of ideas, including:
- Recorded videos of you dancing (both professional and unprofessional)
- Training videos
- Master classes that you take from well-known industry professionals
- Industry events you attend
- Anything that you feel promotes your character and values
The more you post, the more it shows that you are actively training and growing within your art. Casting agents, choreographers and directors want to hire people who are actively working toward a professional dance career. Social media is a great way to showcase what you are currently working on or working toward, as well as showing what you’ve worked on in the past.
Building your brand may also look more aesthetic should you want to go the route of making everything look seamless. As your own boss, you are responsible for how you market yourself. To ensure everything on your profile looks uniform and cohesive to your style, you may want to investigate specific filters, color schemes or picture aesthetics to ensure your profile reflects you as an artist and individual. This also translates to your own personal website. Depending on the style and type of work you create, it may determine the outline, layout or color scheme of your professional website presence.
When creating your own website, it is important to include the following:
- Your name
- Professional title
- Links to social media accounts
- Pictures
- Highlight reel
- Resume
- Choreography information and contact information
Without these things, someone who runs across your page may not receive a full understanding of who you are as an artist. You want them to be able to book you off your social platforms without even having to meet you or see you in person.