Graphic design encompasses the visual imagery found in both printed materials and digital media. You can find examples of graphic design on menus, business cards, vehicle wraps and trade show signage. Additional examples include websites, social media ads, apps and video game interfaces.
The graphic design field stands at the intersection of communication, visual arts and psychology. It uses visual arts to communicate in order to evoke a psychological response in viewers.
For example, consider the ubiquitous Amazon logo. It looks like a smile, which suggests happiness. The arrow design points from the letter “A” to the letter “Z,” indicating that the website sells everything under the sun. The arrow also signifies forward progress and speed, as in the speed of package delivery. Color also plays a role here. The Amazon logo is black and orange. The black signifies the dominance of the brand, while also conveying a sense of elegance. The orange suggests happiness, playfulness and pride.