Master of Business Administration (MBA) in Marketing
What Is an MBA in Marketing?
The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower candidates to pursue senior executive positions. This widely respected credential equips professionals to drive positive change, influence corporate growth and embed ethical business practices. The Colangelo College of Business at GCU offers an evening or online MBA with a specialization in marketing. The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development.
The Colangelo College of Business believes in these three aspects of how business affects the greater good:
- Business as a force for good
When business is done right, we elevate humanity. - Free markets and purpose for prosperity
We believe in having a higher purpose for business and a stakeholder orientation for long-term success. - Business as ministry
We approach business through a Christian perspective; love, care and support your team because everybody matters.
Flexible MBA Classes for Working Professionals
The evening or online MBA in Marketing emphasizes theories and research in current trends of branding and advertising. Candidates will explore the influences of language, aesthetics, religions and business customs on marketing strategies. There is also a focus on sustainability in the global marketplace.
There are a couple reasons why choosing an MBA in Marketing from GCU is the right choice:
- Online courses
All courses in this degree are online to fit with your schedule. - Transfer credits
If you have a business degree background, you can add those credits to this program for a faster completion time.
The Benefits of Having a Marketing MBA
The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.
As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.
Earn Your MBA in Marketing Online or in the Evenings
The MBA in Marketing online or evening program is designed to meet the needs of working professionals. The schedule is flexible and the online platform is robust, enabling candidates to pursue professional development at any time, from anywhere. All online courses at the Colangelo College of Business are led by fully trained faculty members and adjunct instructors. These instructors provide the same high-quality education that you would find in an on-campus classroom.
The online MBA in Marketing requires a total of 54 credits for completion. Most online classes are eight weeks long and most evening classes are 15 weeks long.
What Makes a Good MBA Marketing Program?
The modern business environment is complex. Future business leaders and executives require an MBA in Marketing program that is equally complex and provides a comprehensive study in the values-based principles of managerial strategies. As a student in GCU’s MBA in Marketing, your coursework will explore the following:
- The cultural, linguistic, aesthetic and religious influences of international marketing
- Marketing planning, strategy and control as principles of marketing management
- Product development innovation, pricing strategy and strategic marketing issues
- Key concepts in leadership and organizational behaviors
Careers With an MBA in Marketing
MBA graduates have a competitive advantage in the workforce. The MBA is a degree that requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization. A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology. Some of the career opportunities that can be related to MBA in Marketing programs may include:
- Brand manager
- Sales manager
- Market research analyst
- Media planner
Other MBA in Marketing jobs may include vice president of marketing, director of marketing and senior product manager.
Frequently Asked Questions for MBA in Marketing Degree:
While you can certainly enjoy a marketing career without an MBA in marketing, the added knowledge and skills gained with this degree program can help set you up for long-term professional success. Earning your master's degree in marketing is not only an investment in yourself, but demonstrates to employers you are invested in furthering your education in the field.
Like any other career, being able to establish experience and dedication to your job is an important factor. In addition to your education credentials, potential employers also look for internships, past successes and consistent work in your marketing portfolio when reviewing applicants.
There are a variety of topics taught in an MBA marketing program. You’ll learn advanced techniques in strategizing and planning marketing projects along with how different cultures perceive product marketing. There is also an emphasis on the financial side of marketing and how to budget a project while working with a team to put together a marketing plan.
While other MBA in Marketing programs may have different course requirements, GCU’s master’s degree in marketing does require you to complete accounting, economics, statistics and finance courses. In these courses, you will learn the basic principles of financial accounting along with introductions in micro and macroeconomic concepts. These will be used to support marketing strategies to increase revenue generation.
Core Courses
Course Description
This course is designed to prepare students for the graduate learning experience at Grand Canyon University. Students have opportunities to develop and strengthen the skills necessary to succeed as graduate students in the College of Business. Emphasis is placed on utilizing the tools for graduate success.
Course Description
The purpose of this course is to introduce students to the College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers.
Course Description
This course is designed for students who are preparing for more advanced coursework in business but who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting, including the fundamentals of revenue recognition, the components of the balance sheet, and financial statement analysis. ?The course explores accounting theories using publicly traded companies and case studies.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
This course introduces microeconomic and macroeconomic concepts that are relevant to contemporary business. Emphasis is placed on using economic data for business decision making.
Course Description
This course is a study in the quantitative tools and techniques used to model business functions and applications. Emphasis is placed on how to set up models, and how to interpret and apply their results. Prerequisite: SYM-506.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
Course Description
This course covers managerial accounting concepts and procedures for internal reporting, including the study of cost behavior, cost systems, budgeting, and performance evaluation. Coursework includes case studies, group projects, and class discussion. Prerequisite: ACC-502.
Course Description
Operations Management examines managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Emphasis is placed on methods to streamline and drive inefficiencies out of a firm’s internal processes to build a highly efficient organization. The course also focuses on external processes by examining ways to achieve greater supply chain integration with suppliers and customers. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: SYM-506.
Course Description
This course discusses elements of business financial decisions, including financial forecasting and development of proformas, management of working capital, capital budgeting, capital structure, and raising funds in capital markets. Prerequisite: FIN-504.
Course Description
This capstone course focuses on preparing and conducting a strategic analysis of a selected publicly traded firm to produce actionable intelligence used to formulate recommendations to promote the creation of a value-adding strategy. Based on the results of their strategic analysis, students are then required to prepare the framework of a strategic plan that creates significant value for the selected firm. Prerequisites: MGT-605, MKT-607, ACC-650, and FIN-650.
Course Description
This course introduces students to the state-of-the-art research and practice in services marketing, with an emphasis on discussion of the field's most current services marketing concepts, principles and theories, and application of services marketing concepts to actual practice through case analysis and outside projects. Prerequisite: MKT-607.
Course Description
This course provides an analysis of current trends and issues facing an international firm’s efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs, and attitudes on the marketing concept and strategies are addressed. Prerequisite: MKT-607.
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.
Grand Canyon University’s evening programs cater to the demands of working professionals who prefer an in-person learning environment. Our night classes meet just once per week and offer the interaction and discussion of a typical college classroom.
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.