Online MBA in Marketing
Transform Market Insights Into Business Growth
The Master of Business Administration with an Emphasis in Marketing at GCU supports working professionals to develop a deeper understanding of strategic management and organizational development with a focus on market dynamics, consumer behavior and marketing management.
An MBA can help you position yourself for potential senior executive positions. This widely recognized credential teaches you to effect positive change, drive corporate growth and embed ethical business practices.
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Master's)
- Undergraduate Degree*
- 2.8+ GPA
OR 2.5+ Unweighted GPA and
- GMAT: 500
- GRE: 300 combined**
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).
Develop Strategic, Analytical and Leadership Skills
The MBA in marketing is designed for individuals who are interested in elevating their effectiveness in the workplace by applying best practices in global and integrated marketing communications. This online graduate degree emphasizes theories and research in current trends of branding and advertising with an eye toward practical application in the field. You can benefit from our learner-centric environment that embraces business with a higher purpose, including the principles of conscious capitalism.
Here are three top reasons why choosing an MBA in marketing from GCU may be the right choice for you:
The flexibility of taking your classes online while still benefiting from an interactive and engaging learning environment
The opportunity to learn from knowledgeable faculty members and adjunct instructors from the Colangelo College of Business
The possibility of transferring previous business degree background credits for a potentially faster completion time
Explore Core and Specialized Marketing Coursework
The modern business environment is complex due to rapidly evolving technology, a fluctuating global supply chain and changing consumer expectations. Future business leaders and executives can benefit from a graduate degree program that explores the complexities of organizational management and provides a comprehensive study in the faith-integrated principles of managerial strategies.
This Master of Business Administration: marketing emphasis program explores the formulation and execution of core marketing strategies that promote a unified brand voice. You will examine current trends in service and product marketing based on sound theories and research. You will also study key competencies in finance and accounting, as well as best practices in eliminating inefficiencies while streamlining internal processes and achieving greater supply chain integration.
As a student in this program, your coursework will cover the following:
The cultural, linguistic, aesthetic and religious influences of international marketing
Marketing planning, strategy and control as principles of marketing management
Product development innovation, pricing strategy and strategic marketing issues
Key concepts in leadership and organizational behaviors
Theories and research in current branding and advertising trends
Sustainability in the global marketplace
View All MBA Programs
The Colangelo College of Business offers a diverse range of MBA emphasis programs that span various industries and occupations. As an alternative to the MBA in marketing online, you could choose to earn an online MBA with a focus on business analytics, accounting, finance, cybersecurity or project management. Discover our full range of MBA emphasis programs and find the right fit for you.
Careers for MBA in Marketing Graduates
MBA graduates have the opportunity to study the necessary core competencies to drive business strategy and manage effectively.
A master’s degree in marketing can enable you to pursue work within a broad range of sectors, including finance, media, energy, healthcare and information technology.(See disclaimer 1)
An MBA in marketing may lead to a variety of roles in business and marketing, including:
Chief executive
Sales manager
Project management specialist
Management analyst
General and operations manager
Earn Your MBA Degree From an Accredited University
GCU is proud to be an institutionally accredited university that prioritizes quality academics. The Higher Learning Commission has continually accredited GCU since 1968, and the Colangelo College of Business shares the university’s commitment to upholding the principles and standards established by our accrediting bodies.
Frequently Asked Questions
Read through our frequently asked questions to discover why earning your MBA with an Emphasis in Marketing may be the next best career step for you.
Is an MBA in marketing worth it?
Should I get an MBA in marketing or finance?
Does the MBA in marketing require math?
Program Curriculum
Fundamental Courses
Fundamental courses prepare students for the curricular content they will encounter within the program. Upon evaluation of their transcripts, students with the appropriate undergraduate degree(s) may wave fundamental course(s). All students will undergo transcript evaluations upon receipt of their undergraduate degree bearing official transcript. For college specific information regarding fundamental coursework, students should refer to the University Policy Handbook.
Core Courses
Study leadership competencies, organizational change and operations management with a focus on the marketing field. Prepare to take the next step in your marketing education with an MBA from GCU.
- Kefford, M. (2025, April 25). What Can You Do With An MBA In 2025? 10 Industries Where Grads Go to Work. Business Because. Retrieved October 2025.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (BLS), Sales Managers as of May 2024, retrieved October 2025. Due to COVID-19, data from 2020 to 2023 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as sales managers, nor does it reflect the earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It is very unlikely that a median salary will reflect an entry-level salary. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc. against a pool of candidates.