Online MBA in Marketing Degree Emphasis
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The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower you to pursue senior executive positions. This widely respected credential equips you to drive positive change, influence corporate growth and embed ethical business practices.
The Colangelo College of Business at Grand Canyon University offers an online MBA with a specialization in marketing. The online MBA in marketing emphasizes theories and research in current trends of branding and advertising. You will explore the influences of language, aesthetics, religions and business customs on marketing strategies, as well as focus on sustainability in the global marketplace.
Here are only a few reasons why choosing an MBA in marketing from GCU is the right choice:
College Pillars
The Colangelo College of Business believes in these three aspects of how business affects the greater good:
When business is done right, we elevate humanity. We promote conscious capitalism in all our business teachings.
We believe in having a higher purpose for business and a stakeholder orientation for long-term success.
We approach business through a Christian perspective; love, care and support your team because everybody matters.
Earn Your MBA in Marketing Online
The MBA in marketing online program is designed to meet your needs as a working professional. All online courses in the marketing MBA program provide the same high-quality education that you would find in an on-campus classroom. The schedule is flexible, and the online platform is robust, enabling you to pursue professional development at any time, from anywhere.
The modern business environment is complex. Future business leaders and executives require an MBA in marketing program that is equally complex and provides a comprehensive study in the faith-integrated principles of managerial strategies.
As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and product marketing.
As a student in GCU’s MBA in marketing emphasis, your coursework will explore the following:
The cultural, linguistic, aesthetic and religious influences of international marketing
Marketing planning, strategy and control as principles of marketing management
Product development innovation, pricing strategy and strategic marketing issues
Key concepts in leadership and organizational behaviors
Theories and research in current branding and advertising trends
Sustainability in the global marketplace
View All MBA Programs
Here are other available MBA emphasis programs you can choose from to tailor your degree to your career goals:
Marketing MBA graduates have a competitive advantage in the workforce. The MBA in marketing emphasis requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization.
A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology.
Some of the career opportunities that can be related to MBA marketing programs may include:
Chief executive
Sales manager
Project management specialist
Management analyst
General and operations manager
MBA in Marketing Emphasis Program FAQs
Read through our frequently asked questions to discover why earning your marketing MBA is the next best career step for you.
While you can certainly enjoy a marketing career without an MBA in marketing, the added knowledge and skills gained with this degree program can help set you up for long-term professional success. Earning your master's degree in marketing is not only an investment in yourself but demonstrates to employers you are invested in furthering your education in the field.
Like any other career, being able to establish experience and dedication to your job is an important factor. In addition to your education credentials, potential employers also look for internships, past successes and consistent work in your marketing portfolio when reviewing applicants.
There are many different reasons why someone may choose to go back to school to earn their MBA in marketing, and the age of the student may vary due to those reasons. However, out of some of the highest ranked MBA programs in the U.S., the average MBA student age is 28.1 While there is not necessarily a best age to earn your marketing MBA, applicants in the 26 to 28 range are most common.1
An MBA in marketing can be a valuable addition to your resume and provide you with benefits such as high-level job opportunities and a higher salary potential. As of May 2021, sales managers have a median annual wage of $127,490, according to the U.S. Bureau of Labor Statistics.2
There are a variety of topics taught in an MBA marketing program. You’ll learn advanced techniques in strategizing and planning marketing projects along with how different cultures perceive product marketing. There is also an emphasis on the financial side of marketing and how to budget a project while working with a team to put together a marketing plan.
While other MBA in marketing programs may have different course requirements, GCU’s master’s degree in marketing does require you to complete accounting, economics, statistics and finance courses. In these courses, you will learn the basic principles of financial accounting along with introductions in micro and macroeconomic concepts. These will be used to support marketing strategies to increase revenue generation.
- Byrne, J. A. (2019, Nov. 19). Average Age & Work Experience At Top MBA Programs. Poets & Quants. Retrieved January 2023.
- The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Sales Managers, as of May 2021. Due to COVID-19, data from 2020 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as sales managers. It does not reflect earnings of workers in one city or region of the country. It also does not reflect a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path. Grand Canyon University can make no guarantees on individual graduates’ salaries as the employer the graduate chooses to apply to, and accept employment from, determines salary not only based on education, but also individual characteristics and skills and fit to that organization (among other categories) against a pool of candidates.