Online MBA in Marketing Degree Emphasis
Online MBA in Marketing Degree Emphasis
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Here are other available MBA emphasis programs you can choose from to tailor your degree to your career goals:
Marketing MBA graduates have a competitive advantage in the workforce. The MBA in marketing emphasis requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization.
A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology.
Some of the career opportunities that can be related to MBA marketing programs may include:
Chief executive
Sales manager
Project management specialist
Management analyst
General and operations manager
The MBA in marketing online program is designed to meet your needs as a working professional. All online courses in the marketing MBA program provide the same high-quality education that you would find in an on-campus classroom. The schedule is flexible, and the online platform is robust, enabling you to pursue professional development at any time, from anywhere.
Fundamental courses prepare students for the curricular content they will encounter within the program. Upon evaluation of their transcripts, students with the appropriate undergraduate degree(s) may wave fundamental course(s). All students will undergo transcript evaluations upon receipt of their undergraduate degree bearing official transcript. For college specific information regarding fundamental coursework, students should refer to the University Policy Handbook.
Fundamental courses prepare students for the curricular content they will encounter within the program. Upon evaluation of their transcripts, students with the appropriate undergraduate degree(s) may wave fundamental course(s). All students will undergo transcript evaluations upon receipt of their undergraduate degree bearing official transcript. For college specific information regarding fundamental coursework, students should refer to the University Policy Handbook.
The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower you to pursue senior executive positions. This widely respected credential equips you to drive positive change, influence corporate growth and embed ethical business practices.
The Colangelo College of Business at Grand Canyon University offers an online MBA with a specialization in marketing. The online MBA in marketing emphasizes theories and research in current trends of branding and advertising. You will explore the influences of language, aesthetics, religions and business customs on marketing strategies, as well as focus on sustainability in the global marketplace.
Here are only a few reasons why choosing an MBA in marketing from GCU is the right choice:
The modern business environment is complex. Future business leaders and executives require an MBA in marketing program that is equally complex and provides a comprehensive study in the faith-integrated principles of managerial strategies.
As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and product marketing.
As a student in GCU’s MBA in marketing emphasis, your coursework will explore the following:
The cultural, linguistic, aesthetic and religious influences of international marketing
Marketing planning, strategy and control as principles of marketing management
Product development innovation, pricing strategy and strategic marketing issues
Key concepts in leadership and organizational behaviors
Theories and research in current branding and advertising trends
Sustainability in the global marketplace
The Colangelo College of Business believes in these three aspects of how business affects the greater good:
When business is done right, we elevate humanity. We promote conscious capitalism in all our business teachings.
We believe in having a higher purpose for business and a stakeholder orientation for long-term success.
We approach business through a Christian perspective; love, care and support your team because everybody matters.
Read through our frequently asked questions to discover why earning your marketing MBA is the next best career step for you.
Do I need an MBA in marketing for a career in marketing?
What is the best age to do an MBA in marketing?
Is an MBA worth it for marketing?
What is taught in an MBA marketing program?
Does the MBA in marketing require math?
Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)
Credits: Fill out the Lopes Eval to find out what will transfer
Admission Requirements (Master's)
OR 2.5+ Unweighted GPA and
Admission requirements may differ based on degree level, program and modality, or transfer status. Some programs of study may require a higher GPA and/or other qualifying criteria for admission. Please review full admission and program requirements in the University Policy Handbook.
* Degree must be from an accredited college or program that has been approved by GCU.
** Combined verbal/quantitative, after August 2011 (1,000 combined verbal and quantitative, prior to August 2011).
