What Is an MBA in Marketing?
The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower candidates to pursue senior executive positions. This widely respected credential equips professionals to drive positive change, influence corporate growth and embed ethical business practices. The Colangelo College of Business at GCU offers an evening or online MBA with a specialization in marketing. The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development.
The Colangelo College of Business believes in these three aspects of how business affects the greater good:
- Business as a force for good
When business is done right, we elevate humanity.
- Free markets and purpose for prosperity
We believe in having a higher purpose for business and a stakeholder orientation for long-term success.
- Business as ministry
We approach business through a Christian perspective; love, care and support your team because everybody matters.
Flexible MBA Classes for Working Professionals
The evening or online MBA in Marketing emphasizes theories and research in current trends of branding and advertising. Candidates will explore the influences of language, aesthetics, religions and business customs on marketing strategies. There is also a focus on sustainability in the global marketplace.
There are a couple reasons why choosing an MBA in Marketing from GCU is the right choice:
- Online courses
All courses in this degree are online to fit with your schedule.
- Transfer credits
If you have a business degree background, you can add those credits to this program for a faster completion time.
The Benefits of Having a Marketing MBA
The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.
As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.
Earn Your MBA in Marketing Online or in the Evenings
The MBA in Marketing online or evening program is designed to meet the needs of working professionals. The schedule is flexible and the online platform is robust, enabling candidates to pursue professional development at any time, from anywhere. All online courses at the Colangelo College of Business are led by fully trained faculty members and adjunct instructors. These instructors provide the same high-quality education that you would find in an on-campus classroom.
The online MBA in Marketing requires a total of 54 credits for completion. Most online classes are eight weeks long and most evening classes are 15 weeks long.
What Makes a Good MBA Marketing Program?
The modern business environment is complex. Future business leaders and executives require an MBA in Marketing program that is equally complex and provides a comprehensive study in the values-based principles of managerial strategies. As a student in GCU’s MBA in Marketing, your coursework will explore the following:
- The cultural, linguistic, aesthetic and religious influences of international marketing
- Marketing planning, strategy and control as principles of marketing management
- Product development innovation, pricing strategy and strategic marketing issues
- Key concepts in leadership and organizational behaviors
Careers With an MBA in Marketing
MBA graduates have a competitive advantage in the workforce. The MBA is a degree that requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization. A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology. Some of the career opportunities that can be related to MBA in Marketing programs may include:
- Brand manager
- Sales manager
- Market research analyst
- Media planner
Other MBA in Marketing jobs may include vice president of marketing, director of marketing and senior product manager.
Frequently Asked Questions for MBA in Marketing Degree:
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.