Master of Business Administration with an Emphasis in Marketing

Overview

Increase Your Opportunity with the Master of Business Administration in Marketing

Gain the skills to compete for high-level corporate positions in branding and advertising with Grand Canyon University's Master of Business Administration (MBA) with an Emphasis in Marketing. Offered by the Colangelo College of Business, this marketing program incorporates technology and scholarly research to help you make an impact in corporate marketing. With a curriculum embedded in strategy development, this program fosters your creative spirit and encourages ethical practices in your service.

In the MBA in marketing degree program, you analyze current trends and issues facing international corporations. Embark on strategies to target diverse markets by comparing language, aesthetics, religions, business customs and attitudes on the marketing concepts and strategies are explored. In small, academically stimulating learning environments, discuss formulation and execution strategies within organizations and sustainability in the global marketplace. Research departmental functions from a managerial stance, and discuss behaviors and techniques that impact operations and embrace diversity.

Degree Outcomes

Study Servant Leadership

In this Master of Business Administration in marketing program, emphasis is placed on marketing's impact on the global economy and organizational growth, planning and management. You use your interpersonal skills to address each business function and discuss innovative methods to practice services marketing, international marketing and management.

What You Will Learn

Accelerate your Marketing Knowledge

The MBA in marketing accelerates your learning through multiple course topics and objectives:

• Managerial concepts and strategies relating to the management of operations in both manufacturing and service environments
• Management of the marketing function, market environmental analysis as well as marketing planning, strategy and control
• Microeconomic and macroeconomic concepts relevant to contemporary business
• Quantitative tools and techniques used to model business functions and applications
• Current services marketing concepts, principles and theories
• Application of services marketing concepts to actual practice through case analysis and outside projects

Career Outcomes

Promote Your Career with Advanced Leadership Skills

The marketing MBA offers you advanced skills and prepares you to pursue a career as a marketing executive, director, manager or other business leader. Typical job titles include vice president of marketing, marketing manager or director in all types of business and service organizations.