Earn Your Marketing MBA Emphasis To Specialize Your Skillset
The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower you to pursue senior executive positions. This widely respected credential equips you to drive positive change, influence corporate growth and embed ethical business practices.
Choose GCU's MBA in Marketing Emphasis
The Colangelo College of Business at Grand Canyon University (GCU) offers an evening or online MBA with a specialization in marketing. The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development.
The Colangelo College of Business believes in these three aspects of how business affects the greater good:
- Business as a force for good
When business is done right, we elevate humanity. We promote conscious capitalism in all our business teachings.
- Free markets and purpose for prosperity
We believe in having a higher purpose for business and a stakeholder orientation for long-term success.
- Business as ministry
We approach business through a Christian perspective; love, care and support your team because everybody matters.
As a student in GCU’s MBA in marketing emphasis, your coursework will explore the following:
- The cultural, linguistic, aesthetic and religious influences of international marketing
- Marketing planning, strategy and control as principles of marketing management
- Product development innovation, pricing strategy and strategic marketing issues
- Key concepts in leadership and organizational behaviors
The modern business environment is complex. Future business leaders and executives require an MBA in marketing program that is equally complex and provides a comprehensive study in the faith-integrated principles of managerial strategies.
The evening or online MBA in marketing emphasizes theories and research in current trends of branding and advertising. You will explore the influences of language, aesthetics, religions and business customs on marketing strategies, as well as focus on sustainability in the global marketplace.
Careers for Marketing MBA Graduates
Marketing MBA graduates have a competitive advantage in the workforce. The MBA in marketing emphasis requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization.
A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology. Some of the career opportunities that can be related to MBA marketing programs may include:
- Chief executive
- Sales manager
- Project management specialist
- Management analyst
- General and operations manager
As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.
The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.
MBA in Marketing Emphasis Program FAQs
Read through our frequently asked questions to discover why earning your marketing MBA is the next best career step for you.
1 Retrieved from Poets & Quants, Average Age & Work Experience At Top MBA Programs, in January 2023
2 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Sales Managers as of May 2021.Due to COVID-19, data from 2020 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as sales managers. It does not reflect earnings of workers in one city or region of the country. It also does not reflect a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path. Grand Canyon University can make no guarantees on individual graduates’ salaries as the employer the graduate chooses to apply to, and accept employment from, determines salary not only based on education, but also individual characteristics and skills and fit to that organization (among other categories) against a pool of candidates.
* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to change.