Enhance your Career with a Marketing MBA
An MBA can empower candidates to pursue senior executive positions. This widely respected credential equips professionals to drive positive change, influence corporate growth and embed ethical business practices. The Colangelo College of Business at GCU offers an MBA with a specialization in marketing. The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development.
The MBA in Marketing emphasizes theories and research in current trends of branding and advertising. Candidates will explore the influences of language, aesthetics, religions and business customs on marketing strategies. There is also a focus on sustainability in the global marketplace.
The Benefits of Having a Marketing MBA
The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.
As you work toward earning your marketing master’s degree, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.
Earn Your MBA in Marketing Online
The MBA in Marketing online program is designed to meet the needs of working professionals. The schedule is flexible and the online platform is robust, enabling candidates to pursue professional development at any time, from anywhere. All online courses at the Colangelo College of Business are led by fully trained faculty members and adjunct instructors. These instructors provide the same high-quality education that you would find in an on-campus classroom.
The online MBA in Marketing requires a total of 54 credits for completion. Most classes are eight weeks long.
What Makes a Good MBA Marketing Program?
The modern business environment is complex. Future business leaders and executives require an MBA marketing program that is equally complex and provides a comprehensive study in the values-based principles of managerial strategies. As a student in GCU’s MBA in Marketing, your coursework will explore the following:
- The cultural, linguistic, aesthetic and religious influences of international marketing
- Marketing planning, strategy and control as principles of marketing management
- Product development innovation, pricing strategy and strategic marketing issues
- Key concepts in leadership and organizational behaviors
What Can I Do With an MBA in Marketing?
MBA graduates have a competitive advantage in the workforce. The MBA is a degree that requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization. A marketing master’s degree can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, health care and information technology. Some of the career opportunities that can be related to MBA marketing programs may include:
- Brand manager
- Sales manager
- Market research analyst
- Media planner
Other MBA in Marketing jobs may include vice president of marketing, director of marketing and senior product manager.
* Please refer to the Academic Catalog for more information. Program subject to change.