Master of Business Administration with an Emphasis in Marketing
Overview
Increase Your Opportunity with the MBA in Marketing
Gain the skills to compete for high-level corporate positions in branding and advertising with Grand Canyon University's Master of Business Administration (MBA) with an Emphasis in Marketing. Offered by the Colangelo College of Business, this online MBA in marketing program incorporates technology and scholarly research to help you make an impact in corporate marketing. With a curriculum embedded in strategy development, this program fosters your creative spirit and encourages ethical practices in your service.
In the MBA in marketing degree program, you analyze current trends and issues facing international corporations. Embark on strategies to target diverse markets by comparing language, aesthetics, religions, business customs and attitudes on the marketing concepts and strategies are explored. In small, academically stimulating learning environments, discuss formulation and execution strategies within organizations and sustainability in the global marketplace. Research departmental functions from a managerial stance, and discuss behaviors and techniques that impact operations and embrace diversity.
Degree Outcomes
Study Servant Leadership
In this MBA in marketing program, emphasis is placed on marketing's impact on the global economy and organizational growth, planning and management. You use your interpersonal skills to address each business function and discuss innovative methods to practice services marketing, international marketing and management.
What You Will Learn
Accelerate your Marketing Knowledge
The online MBA in marketing accelerates your learning through multiple course topics and objectives:
- Managerial concepts and strategies relating to the management of operations in both manufacturing and service environments
- Management of the marketing function, market environmental analysis as well as marketing planning, strategy and control
- Microeconomic and macroeconomic concepts relevant to contemporary business
- Quantitative tools and techniques used to model business functions and applications
- Current services marketing concepts, principles and theories
- Application of services marketing concepts to actual practice through case analysis and outside projects
Career Outcomes
Promote Your Career with Advanced Leadership Skills
The marketing MBA offers you advanced skills and prepares you to pursue a career as a marketing executive, director, manager or other business leader. Typical job titles include vice president of marketing, marketing manager or director in all types of business and service organizations.
Course List
Program Core Courses
Course Description
This course is designed to prepare students for the graduate learning experience at Grand Canyon University. Students have opportunities to develop and strengthen the skills necessary to succeed as graduate students in the College of Business. Emphasis is placed on utilizing the tools for graduate success.
Course Description
The purpose of this course is to introduce students to the College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
This courses introduces microeconomic and macroeconomic concepts that are relevant to contemporary business. Emphasis is placed on using economic data for business decision making.
Course Description
This course is a study in the quantitative tools and techniques used to model business functions and applications. Emphasis is placed on how to set up models, and how to interpret and apply their results. Prerequisite: SYM-506.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
Course Description
This course covers managerial accounting concepts and procedures for internal reporting, including the study of cost behavior, cost systems, budgeting, and performance evaluation. Coursework includes case studies, group projects, and class discussion. Prerequisite: ACC-502.
Course Description
Operations Management examines managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Emphasis is placed on methods to streamline and drive inefficiencies out of a firm’s internal processes to build a highly efficient organization. The course also focuses on external processes by examining ways to achieve greater supply chain integration with suppliers and customers. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: SYM-506.
Course Description
This course discusses elements of business financial decisions, including financial forecasting and development of proformas, management of working capital, capital budgeting, capital structure, and raising funds in capital markets. Prerequisite: FIN-504.
Course Description
This course examines the definition, formulation, and execution of strategy within organizations. There is specific emphasis on the role of innovation and leadership in strategic management and an organization’s ability to achieve and sustain competitive advantage. Prerequisites: MGT-605, MKT-607, ACC-650, and FIN-650.
Course Description
This course introduces students to the state-of-the-art research and practice in services marketing, with an emphasis on discussion of the field's most current services marketing concepts, principles and theories, and application of services marketing concepts to actual practice through case analysis and outside projects. Prerequisite: MKT-607.
Course Description
This course provides an analysis of current trends and issues facing an international firm’s efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs, and attitudes on the marketing concept and strategies are addressed. Prerequisite: MKT-607.
Program Locations
Online
Evening
* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program’s published required number of months to complete all degree requirements as provided in the institution’s catalog. Completion statistics are updated every January and are based on the cohort of students who graduated between 7/1 – 6/30 of the preceding year. The On-Time Completion rate is determined by the number of students in the cohort who completed the program within the published program length divided by the number of students in the cohort who graduated.
Online and Evening program disclosures (29 month program)* Please refer to the Academic Catalog for more information. Program subject to change.