Program Details

Master of Business Administration with an Emphasis in Marketing

Offered By: Colangelo College of Business

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Total Program Credits & Course Length:

Total Program Credits: 54

Online: 8 weeks [ More Info ]

Transfer Credits:

Up to 12 credits or 1/3 of the total program requirements in transfer (whichever is less)

Program Tuition Rate:

Online: $575 per credit. [ More Info ]

As part of our commitment to keeping tuition rates competitive, GCU has kept campus tuition costs frozen since 2009. While the cost per credits are listed below, the average campus student pays only $8,600 per year* in tuition after institutional scholarships and grants. Speak with your university counselor for more information about estimating the costs of attending GCU.

Tuition	Credits	2018-19
Traditional Undergraduate	1-11	$687.50 per credit
Traditional Undergraduate	12-18 (block tuition)	$8,250 per semester
Traditional Undergraduate	19+ (semester rate +)	$8,250 + $687.50 per credit above 18 credits
Summer Traditional Undergraduate (Except pre-licensure nursing cohorts)*		$310 per credit

*Tuition rates for all courses beginning July 1, 2018

*No in-state/out-of-state rates

*Traditional campus undergraduate students taking courses in the online format will be charged the regular tuition rates.

*Traditional campus undergraduate students are required to take a minimum of nine (9) credits in the traditional campus format.

It is the policy of GCU to collect and remit sales, use, excise and/or gross receipts taxes in compliance with state and local taxing jurisdiction regulations, which require the university to remit tax where applicable. Regulations vary by student location. Payment of tax is ultimately the student's financial responsibility to the university regardless of financing arrangements. Per Hawaii requirements: It is hereby stated that students residing in the State of Hawaii will be charged Hawaii General Excise Tax on all transactions. Students living in the District of Oahu will be charged 4.712 percent. Students residing in other Hawaii districts will be charged 4.1666 percent.

*Fees subject to change.

GCU's non-traditional tuition rates are for students who are interested in pursuing an online degree program or taking evening classes. Speak with your university counselor to learn more about your opportunities for scholarships off tuition through GCU's educational alliances or to find out about options for continuing education for teachers.

Undergraduate Tuition	2018-19
Education Programs	$440 per credit
Theology Programs	$395 per credit
Applied Business Analytics / Applied Business Information Systems/ Business Information Systems/ Computer Programming / Information Technology Programs	$449 per credit
Business Administration with an Emphasis in Business Intelligence	$470 per credit
Online and Professional Studies (all programs other than those listed above)	$470 per credit
Active Duty and Active Reserve (online and professional studies)	$250 per credit

Graduate Tuition	2018-19
Education Programs	$530 per credit
Master of Divinity	$340 per credit
IT Programs	$505 per credit
Business Programs (Excludes Business Analytics / Information Systems and Technology Management)	$575 per credit
Nursing Programs	$500 per credit
Advanced Practice Nursing Programs	$670 per credit
Business Analytics / Information Systems and Technology Management Programs	$505 per credit
Online and Professional Studies (all programs other than those listed above)	$515 per credit
Active Duty and Active Reserve (online and professional studies)	$400 per credit
Doctoral Programs (includes DIS-966 through DIS-970)	$650 per credit
Doctoral Programs – Active Duty and Active Reserve (online and professional studies)	$617.50 per credit

Continuing Education (CTE) Tuition	2018-19
Online	$150 per credit

*Fees subject to change.

2018-19

Residence Hall Rates Students are required to carry at least a Canyon $1,350 meal plan.
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Triple Occupancy	$3,550 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Triple Occupancy	$3,550 per academic year
Cypress	Double Occupancy	$4,400 per academic year
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Double Occupancy	$5,000 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Double Occupancy	$5,000 per academic year

Apartment Rates Students are required to carry at least a Canyon $750 meal plan.
North Rim	Double Occupancy	$5,500 per academic year
North Rim	Single Occupancy	$6,000 per academic year
Papago Studio (two bedrooms, one bathroom, no kitchen or living room)	Single Occupancy	$5,500 per academic year
Papago / Agave / Roadrunner / Diamondback / Encanto (four bedrooms, two bathrooms, with kitchen and living room)	Single Occupancy	$6,100 per academic year

Summer Room Rates
Active student (actively enrolled in at least one course)		$1,200
Working student (on-campus job, but not taking courses)		$1,600

All residents (including all on-campus and remote housing residents) commit to housing reservations as an academic year-long lease (both fall and spring semesters) and are charged for housing by the academic year (both fall and spring semesters).
All housing charges, including room and board, are billed to the student's account.
For payment methods and deadlines contact your university counselor or student services counselor.
All rates include parking (summer only), rent, water, electricity, basic cable and Internet. Rates above DO NOT include tax.

Meal Plans Meal plans for 2017-18 are Dining Dollars only and do not include meal swipes.
Plans	Details	Price
Canyon $750 Dining Dollars	Exclusive to apartment residents or commuter students.	$1,500 per academic year
Canyon $1,350 Dining Dollars	Minimum requirement for residence hall residents.	$2,700 per academic year
Canyon $1,800 Dining Dollars		$3,500 per academic year
Canyon $2,100 Dining Dollars		$4,000 per academic year
Canyon $2,700 Dining Dollars		$5,100 per academic year

*Fees subject to change.

2018-19

Residence Hall Rates Students are required to carry at least a Canyon $1,350 meal plan.
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Triple Occupancy	$3,550 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Triple Occupancy	$3,550 per academic year
Canyon	Double Occupancy	$4,400 per academic year
Prescott / Camelback / Sedona / Chaparral / Saguaro / Ocotillo	Double Occupancy	$5,000 per academic year
The Grove: Acacia / Ironwood / Juniper / Willow	Double Occupancy	$5,000 per academic year

Apartment Rates Students are required to carry at least a Canyon $750 meal plan.
North Rim	Double Occupancy	$5,500 per academic year
North Rim	Single Occupancy	$6,000 per academic year
Papago Studio (two bedrooms, one bathroom, no kitchen or living room)	Single Occupancy	$5,500 per academic year
Papago / Agave / Roadrunner / Diamondback / Encanto / Jerome / Cactus (four bedrooms, two bathrooms, with kitchen and living room)	Single Occupancy	$6,100 per academic year

Summer Room Rates
Active student (actively enrolled in at least one course)		$1,200
Working student (on-campus job, but not taking courses)		$1,600

All residents (including all on-campus and remote housing residents) commit to housing reservations as an academic year-long lease (both fall and spring semesters) and are charged for housing by the academic year (both fall and spring semesters).
All housing charges, including room and board, are billed to the student's account.
For payment methods and deadlines contact your university counselor or student services counselor.
All rates include parking (summer only), rent, water, electricity, basic cable and Internet. Rates above DO NOT include tax.

Meal Plans Meal plans for 2018-19 are Dining Dollars only and do not include meal swipes.
Plans	Details	Price
Canyon $250 Dining Dollars	Exclusive to commuter students.	$500 per academic year
Canyon $750 Dining Dollars	Exclusive to apartment residents or commuter students.	$1,500 per academic year
Canyon $1,350 Dining Dollars	Minimum requirement for residence hall residents.	$2,700 per academic year
Canyon $1,800 Dining Dollars		$3,500 per academic year
Canyon $2,100 Dining Dollars		$4,000 per academic year
Canyon $2,700 Dining Dollars		$5,100 per academic year

*Fees subject to change.

Traditional On-Campus Fees

2018-19

Fees indicated are effective for all students enrolling for 2018-19 academic year. Please contact your university counselor with any questions.

Canyon Connect	Undergraduate courses	$95 per class
Registration Deposit	Non-refundable	$50
Student Activity Fee	Traditional undergraduate and graduate campus students (except those in the nursing pre-licensure program)	$275 per semester (excluding summer)
Colter Surface Parking (2018-19)	Green Lot - For campus residents only. Secure parking for student vehicles near or adjacent to campus. Limited spaces are available.	$50
Grove Garage Resident Parking (2018-19)	Red Lot - For Grove residents only. Covered parking for student vehicles near Willow, Acacia, Juniper and Ironwood residence halls.	$150 per academic year
29th Avenue Parking Garage (2018-19)	Black Lot - For campus residents only. Covered parking on the perimeter of campus on floors 2, 3, 4 and 5.	$150 per academic year
Halo Parking Garage (2018-19)	Purple Lot - For commuter students only. Covered parking on the perimeter of campus on floors 2, 3, 4 and 5.	$150 per academic year
Lot D – Formerly Missouri Avenue Surface Parking (2018-19)	Orange Lot - For commuter students only. Secure parking for student vehicles near or adjacent to campus.	$20 per academic year
Housing Application Fee	Traditional undergraduate campus students and non-refundable	$250
Housing Prepayment	Returning residents only and non-refundable	$200
Returned Check Fee	All returned checks	$25
Health Insurance		$2,439 per academic year
Transcript Fee		$5
Graduation Fee		$150
Health Fee		$70 per semester
Health Center Visit Fee		$25
Schedule Change Fee		$25
Late Payment Fee		$25
Global Studies Portfolio Fee		$90
Hospitality Management Premium		$100 per semester
Tennis Management Premium		$250 per semester
Golf Management Premium		$500 per semester
Computer Science, Computer Programming, Engineering and Information Technology Program Premium 2018-19		$800 per semester
Nursing Program Premium 2018-19 (effective summer 2018)	Pre-Licensure program	$1,000 per semester
Worship Arts Premium	Includes minors	$250 per semester
Special Course Fees		Refer to the University Policy Handbook

*Fees subject to change.

Non-Traditional Online and Evening Fees

2018-19

Fees indicated are effective for all students enrolling starting on July 1, 2018, unless otherwise specified.

Canyon Connect	Undergraduate courses	$95
Canyon Connect	Graduate courses	$105
Canyon Connect	Doctoral courses	$115
RN to BSN Program Course Material Fee	5-week courses with an NRS- prefix and HLT-362V	$120 per course
Course Material Fee	NUR-634	Refer to the University Policy Handbook
Learning Management Service Fee	New online and professional studies students	$400
Doctoral Residencies	Including MDiv	$795-$1,195 per Residency
Doctoral Programs	Dissertation continuation - optional zero-credit course	$500
Accordance Bible Software	New MDiv students only	$285
Credential Evaluation (International)	Basic evaluation	$175
Credential Evaluation (International)	Course-by-course evaluation	$250
Returned Check Fee	All returned checks	$25
Transcript Fee		$5
Graduation Fee		$150
Special Course Fees		Refer to the University Policy Handbook

*Fees subject to change.

Overview: MBA in Marketing

An MBA can empower candidates to pursue senior executive positions. This widely respected credential equips professionals to drive positive change, influence corporate growth and embed ethical business practices. The Colangelo College of Business at GCU offers an MBA with a specialization in marketing. The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development.

The MBA in Marketing emphasizes theories and research in current trends of branding and advertising. Candidates will explore the influences of language, aesthetics, religions and business customs on marketing strategies. There is also a focus on sustainability in the global marketplace.

The Benefits of Having a Marketing MBA

The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.

As you work toward earning your marketing master’s degree, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.

Earn Your MBA in Marketing Online

The MBA in Marketing online program is designed to meet the needs of working professionals. The schedule is flexible and the online platform is robust, enabling candidates to pursue professional development at any time, from anywhere. All online courses at the Colangelo College of Business are led by fully trained faculty members and adjunct instructors. These instructors provide the same high-quality education that you would find in an on-campus classroom.

The online MBA in Marketing requires a total of 54 credits for completion. Most classes are eight weeks long.

What Makes a Good MBA Marketing Program?

The modern business environment is complex. Future business leaders and executives require an MBA marketing program that is equally complex and provides a comprehensive study in the values-based principles of managerial strategies. As a student in GCU’s MBA in Marketing, your coursework will explore the following:

The cultural, linguistic, aesthetic and religious influences of international marketing
Marketing planning, strategy and control as principles of marketing management
Product development innovation, pricing strategy and strategic marketing issues
Key concepts in leadership and organizational behaviors

Career Opportunities with an MBA in Marketing

MBA graduates have a competitive advantage in the workforce. The MBA is a degree that requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization. A marketing master’s degree can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, health care and information technology. Some of the career opportunities that can be related to MBA marketing programs may include:

Brand manager
Sales manager
Market research analyst
Media planner

Other MBA in Marketing jobs may include vice president of marketing, director of marketing and senior product manager.

Program Domains

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. For information about specific course content, credit length and VA approval in your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.

Major:

54 credits

Total Degree Requirements:

54 credits

Program Core Courses

UNV-504: Introduction to Graduate Studies in the College of Business Total Credits: 2 credits

Course Description

This course is designed to prepare students for the graduate learning experience at Grand Canyon University. Students have opportunities to develop and strengthen the skills necessary to succeed as graduate students in the College of Business. Emphasis is placed on utilizing the tools for graduate success.

MGT-605: Leadership and Organizations Total Credits: 4 credits

Course Description

The purpose of this course is to introduce students to the College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers.

ACC-502: Accounting Practices Total Credits: 4 credits

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.

FIN-504: Finance Principles Total Credits: 4 credits

Course Description

This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.

SYM-506: Applied Business Probability and Statistics Total Credits: 4 credits

Course Description

The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.

ECN-601: Economics Total Credits: 4 credits

Course Description

This courses introduces microeconomic and macroeconomic concepts that are relevant to contemporary business. Emphasis is placed on using economic data for business decision making.

BUS-660: Quantitative Methods Total Credits: 4 credits

Course Description

This course is a study in the quantitative tools and techniques used to model business functions and applications. Emphasis is placed on how to set up models, and how to interpret and apply their results. Prerequisite: SYM-506.

MKT-607: Marketing Management Total Credits: 4 credits

Course Description

Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.

ACC-650: Managerial Accounting Total Credits: 4 credits

Course Description

This course covers managerial accounting concepts and procedures for internal reporting, including the study of cost behavior, cost systems, budgeting, and performance evaluation. Coursework includes case studies, group projects, and class discussion. Prerequisite: ACC-502.

MGT-655: Operations Management Total Credits: 4 credits

Course Description

Operations Management examines managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Emphasis is placed on methods to streamline and drive inefficiencies out of a firm’s internal processes to build a highly efficient organization. The course also focuses on external processes by examining ways to achieve greater supply chain integration with suppliers and customers. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: SYM-506.

FIN-650: Managerial Finance Total Credits: 4 credits

Course Description

This course discusses elements of business financial decisions, including financial forecasting and development of proformas, management of working capital, capital budgeting, capital structure, and raising funds in capital markets. Prerequisite: FIN-504.

MGT-660: Strategic Management Total Credits: 4 credits

Course Description

This course examines the definition, formulation, and execution of strategy within organizations. There is specific emphasis on the role of innovation and leadership in strategic management and an organization’s ability to achieve and sustain competitive advantage. Prerequisites: MGT-605, MKT-607, ACC-650, and FIN-650.

MKT-650: Services Marketing Total Credits: 4 credits

Course Description

This course introduces students to the state-of-the-art research and practice in services marketing, with an emphasis on discussion of the field's most current services marketing concepts, principles and theories, and application of services marketing concepts to actual practice through case analysis and outside projects. Prerequisite: MKT-607.

MKT-660: International Marketing Total Credits: 4 credits

Course Description

This course provides an analysis of current trends and issues facing an international firm’s efforts to manage the marketing mix. Comparisons of language, aesthetics, religions, business customs, and attitudes on the marketing concept and strategies are addressed. Prerequisite: MKT-607.

Program Locations

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.

Evening

Grand Canyon University’s evening programs cater to the demands of working professionals who prefer an in-person learning environment. Our night classes meet just once per week and offer the interaction and discussion of a typical college classroom. Night classes are designed for a specific number of students, providing a warm and nurturing environment that supports an engaging experience. In an evening cohort, you will progress through your degree program with the same career-minded classmates, providing an opportunity to network and forge relationships that go beyond the classroom. Classes begin frequently at various locations, including our main campus.

* Please note that this list may contain programs that are not presently offered as program availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program listed herein please first contact your University Counselor for the most current information regarding availability of the program.

* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program's published required number of months to complete all degree requirements as provided in the institution's catalog. Completion statistics are updated every January and are based on the cohort of students who started the program in the same year and then graduated within the published program length.

Online and Evening program disclosures (29 months)

Strategic Management and Organizational Development
- Create strategic plans to improve an organization’s competitive advantage.
- Leverage digital marketing strategies to promote organizational growth.
- Evaluate e-commerce strategies to leverage web-based sales to promote growth.
- Practice leadership skills necessary for encouraging innovation within organizations.
- Evaluate strategies for managing people within organizational systems.
Research and Analysis
- Perform relevant, industry-specific research.
- Determine an organization’s accounting and budgeting processes.
- Analyze data using appropriate statistical modeling.
- Analyze markets and consumer data to inform marketing strategy.
- Evaluate metrics useful for analyzing and improving business operations.
Critical Thinking and Decision Making
- Recommend sound financial decisions based on analysis of a firm’s capital structure and capital budgeting techniques.
- Evaluate an organization’s operations in order to improve the value chain.
- Make informed decisions in order to capitalize on business opportunities.
- Clearly and persuasively articulate business decisions to relevant stakeholders.
Professionalism and Ethics
- Articulate an organization’s responsibilities to the greater social good from a Christian perspective.
- Analyze the ethical implications of decisions and promote ethical standards within organizations.
- Collect, use, and report data ethically.
- Practice strategies for conducting business with personal and professional integrity.
Marketing
- Develop marketing strategies that account for the unique cultural and economic demands of a cross-border market entry.
- Develop marketing strategies that address the unique dimensions and characteristics of services.

* Please refer to the Academic Catalog for more information. Program subject to change.

1-855-GCU-LOPE

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Master of Business Administration with an Emphasis in Marketing

Traditional On-Campus Tuition

Non-Traditional Tuition (Online and Evening Students)

Housing and Meal Costs

2018-19

2018-19

Other Fees

Traditional On-Campus Fees

2018-19

Non-Traditional Online and Evening Fees

2018-19

Overview: MBA in Marketing

The Benefits of Having a Marketing MBA

Earn Your MBA in Marketing Online

What Makes a Good MBA Marketing Program?

Career Opportunities with an MBA in Marketing

Course List

Program Core Courses

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Course Description

Program Locations

Online

Evening

Program Domains