Bachelor of Science (BS) in Applied Entrepreneurship
Earn Your Applied Entrepreneurship Degree at GCU
Explore innovation, cultivate an entrepreneurial spirit and hone your business skills in this Bachelor of Science in Applied Entrepreneurship degree program. Offered by the Colangelo College of Business at Grand Canyon University, this program examines the principles of entrepreneurship and builds a solid foundation for analytical thinking, problem solving and contributing to today’s global economy.
GCU prioritizes quality training in servant leadership, ethics and entrepreneurship throughout all of our business curriculum. As a BS in Applied Entrepreneurship student, you will have the opportunity to refine your skill set across a diverse range of concepts. You’ll learn how to thrive in complex business environments and apply values-based principles to different business scenarios in order to succeed at GCU and far beyond in your career.
Apply Innovation in an Applied Entrepreneurship Bachelor of Science Degree
This entrepreneurship program is transfer-friendly and ideal for non-traditional students who want to apply existing credits toward a business degree. As a student in our entrepreneurship program, you’ll investigate challenges facing contemporary organizations and solve business needs. You’ll examine how mission-driven ventures can serve both an organization and the greater good of society. You’ll even have the chance to create and test hypotheses, develop a scalable business model and create a pitch for potential investors. GCU has valuable entrepreneurship opportunities available for our students who want to take their business to the next level, such as the IDEA Club and the Canyon Challenge (a Shark Tank-style competition).
What You'll Learn
In the Bachelor of Science in Applied Entrepreneurship program, you’ll learn:
- How to develop, implement and assess traditional and digital marketing plans
- Effective communication, public relations and networking skills
- Conception and creation of innovative solutions to real-world problems
- How to test hypotheses for new products or services
- Financial decision making and new venture financing
- How to analyze organizational behavior and effective management
- Business execution: From minimum viable prototypes and intellectual property to scalability and growth strategies
Career Outlook with a BS in Applied Entrepreneurship Degree
With a Bachelor of Science in Applied Entrepreneurship from GCU, you can inspire others to use business as a force for good. Our entrepreneur degree will provide you with the skills and knowledge necessary to function as an entrepreneur in your own business or as an intrapreneur in larger companies. Potential career opportunities include:
- Business Owner
- Business Manager
- A range of roles within startup organizations
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General Education Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.
Course Options
- UNV-112, Success in Science, Engineering and Technology & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: 4
- UNV-108, University Success in the College of Education: 4
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.
Course Options
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English Composition II: 4
Requirements
Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.
Course Options
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Requirements
Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.
Course Options
- MAT-154, Applications of College Algebra: 4
- MAT-144, College Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Environmental Science: 4
Requirements
Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.
Course Options
- HIS-144, U.S. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
Program Core Courses
Course Description
This course introduces models and practices used by contemporary marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
Course Description
This course is designed to build effective communication and networking skills so that students can leverage contacts and relationships to create business opportunities. The importance of building a professional and trustworthy business reputation is also addressed. Prerequisite: ENT-436.
Course Description
This course is an exploration of the financial reports and tools used by managers to make decisions and analyze the performance of a business entity.
Course Description
Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.
Course Description
This writing-intensive course teaches students to develop innovative solutions to real-world problems, developing and testing hypotheses as they learn to create a new product or service.
Course Description
In this course, students test hypotheses or develop new hypotheses, cycling through a series of tests to develop a scalable business model, culminating in the development of a pitch for potential investors. Prerequisite: ENT-436 or STG-110.
Course Description
This course is a study of the challenges associated with managing projects within the context of the overarching management framework of planning, organizing, leading, and controlling. Emphasis is placed on balancing competing priorities related to human resources, time constraints, and physical resources/materials, as well as managing and controlling project scope.
Course Description
This course examines the growth of the venture capital market and provides students with an understanding of the advantages and risks associated with venture capital financing. Both start-up and growth needs are explored. The course focuses on the more practical aspects of structuring transactions that add value for the firm, owners, and financial backers. Prerequisite: ENT-445 or ENT-446.
Course Description
In this writing-intensive course, students investigate challenges facing contemporary organizations and recommend solutions based on research and critical analysis. Students integrate major concepts learned throughout their program to formulate problem statements, employ quantitative and qualitative data collection methods, and communicate recommendations that satisfy the needs of diverse stakeholders.
Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview.
Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.
* Please refer to the Academic Catalog for more information. Program subject to change.