Bachelor’s Degree in Applied Entrepreneurship

Bachelor of Science in Applied Entrepreneurship

Offered By: Colangelo College of Business

Cultivate Entrepreneurial Opportunities With a Bachelor’s Degree in Applied Entrepreneurship

Explore innovation, cultivate an entrepreneurial spirit and hone your business skills in this Bachelor of Science in Applied Entrepreneurship degree program. Offered by the Colangelo College of Business at Grand Canyon University (GCU), this program examines the principles of entrepreneurship and can help you build a solid foundation for analytical thinking, problem solving and contributing to today’s global economy.

If you’re wondering, What is applied entrepreneurship? In relation to a non-applied program, the difference in the “applied” aspect has to do with your previous college background. An applied program is transfer-friendly and can be ideal for learners who have previous business-related college credits. If you have existing credits that can be applied toward a business degree and are looking to study entrepreneurship, an applied entrepreneurship program may be a good choice for you.

GCU prioritizes quality training in servant leadership, ethics and entrepreneurship throughout all of our business and entrepreneurship curriculum. You will have the opportunity to refine your skill set across a diverse range of concepts. You’ll be taught how to thrive in complex business environments and apply principles to various business scenarios.

With the option to complete your applied on-campus or online bachelor’s degree in entrepreneurship, you have the opportunity to earn you degree in a format that works best for you. When pursuing your online degree, you can look forward to various online learning resources, a community of support and knowledgeable professors to aid you in your academic journey.

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Explore Innovation With an Applied Entrepreneurship Bachelor’s Degree

This bachelor’s degree in applied entrepreneurship opportunity will allow you to investigate challenges facing contemporary organizations and solve business needs. You’ll examine how mission-driven ventures can serve both an organization and the greater good of society.

In the applied BS in entrepreneurship program, you’ll have the chance to create and test hypotheses, develop a scalable business model and create a pitch for potential investors. GCU has entrepreneurship opportunities available for program participants who want to take their business to the next level, such as the IDEA Club and the Canyon Challenge (a Shark Tank-style competition).

Applied Entrepreneurship Course Topics

Completing applied entrepreneurship courses in college can prepare you to begin developing your future in business. While being taught a diverse set of entrepreneurship topics, you will work to build a comprehensive business background. In this degree program, you’ll be taught:

  • How to develop, implement and assess traditional and digital marketing plans
  • Effective communication, public relations and networking skills
  • Conception and creation of innovative solutions to practical problems
  • How to test hypotheses for new products or services
  • Financial decision making and new venture financing
  • How to analyze organizational behavior and effective management
  • Business execution: From minimum viable prototypes and intellectual property to scalability and growth strategies

Career Paths for Applied Entrepreneurship Bachelor’s Degree Graduates

With a bachelor’s degree in applied entrepreneurship, you can work to inspire others to use business as a force for good. Our applied entrepreneurship courses will teach you the skills and knowledge necessary to function as an entrepreneur in your own business or as an intrapreneur in larger companies.

BS in Applied Entrepreneurship Degree FAQs

If you’re an innovative individual who is always looking to fill a need in society, learn more about earning a degree in applied entrepreneurship by reading through our frequently asked questions.

While there is no specific set of entrepreneur education requirements, there are different paths you can take when looking to earn your bachelor’s degree and start your entrepreneurship journey. If you already have previous college credits that are applicable to a business degree, an applied entrepreneurship program may be ideal for you. These applied programs are transfer-friendly for those with existing credits.

If you’re new to college, or do not have credits to transfer, considering earning a Bachelor of Science in Entrepreneurial Studies degree. This bachelor’s program teaches you a foundation of entrepreneurial business and aims to prepare you for a career in entrepreneurship by covering several relevant topics, such as finance and accounting, marketing, public relations and human resources.

Upon completing applied entrepreneurship courses online or on campus, you may be prepared to advance to graduate-level studies. You may choose to pursue a graduate-level business degree more tailored to your specific area of interest to enhance your learning and understanding of business. This could include degrees such as an MBA in leadership, project management or sports business

Entrepreneurship is a unique career path. Entrepreneurs typically create their own businesses and careers by working to provide a product or service that helps fill a need in society. There are a multitude of opportunities for entrepreneurs, depending on their area of focus and target market.

The business knowledge you are taught in entrepreneurship degree programs is also applicable to many other jobs in the industry. You may choose to pursue entry-level management positions in other fields, or you may enjoy intrapreneurship, essentially becoming an entrepreneur within an existing business.

Total Credits: 120
Campus: 15 weeks
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Online: 8 weeks
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Up to 90 credits, only 84 can be lower division
Campus: $8,250 per semester
[Tuition, Fees and Financial Aid]

Online: $485 per credit
[Tuition, Fees and Financial Aid]

Cost of Attendance

Course List

General Education Requirements:
34-40 credits
36 credits
Open Elective Credits:
44-50 credits
Degree Requirements:
120 credits

General Education Requirements

General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.


Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.

Course Options

  • UNV-103, University Success: 4
  • UNV-303, University Success: 4
  • UNV-108, University Success in the College of Education: 4


Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.

Course Options

  • UNV-104, 21st Century Skills: Communication and Information Literacy: 4
  • ENG-105, English Composition I: 4
  • ENG-106, English Composition II: 4


Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.

Course Options

  • CWV-101, Christian Worldview: 4
  • CWV-301, Christian Worldview: 4


Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, physical geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take 3 credits of intermediate algebra or higher.

Course Options

  • MAT-154, Applications of College Algebra: 4
  • MAT-144, College Mathematics: 4
  • PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
  • BIO-220, Environmental Science: 4


Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.

Course Options

  • HIS-144, U.S. History Themes: 4
  • PSY-102, General Psychology: 4
  • SOC-100, Everyday Sociology: 4

Core Courses

Course Description

This course introduces models and practices used by contemporary marketers in fast-paced, dynamic, domestic and global markets, including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with an emphasis of how marketing integrates within all aspects of business.

Course Description

This course is designed to build effective communication and networking skills so that students can leverage contacts and relationships to create business opportunities. The importance of building a professional and trustworthy business reputation is also addressed. Prerequisite: ENT-436 or ESG-210.

Course Description

This course is an exploration of the financial reports and tools used by managers to make decisions and analyze the performance of a business entity.

Course Description

Drawing upon real-world management situations, this course is a study of individual and group behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, decision making, organizational design, and organizational change and development. Emphasis is placed on how an understanding of organizational behavior leads to effective management practice.

Course Description

This writing-intensive course teaches students to develop innovative solutions to real-world problems, developing and testing hypotheses as they learn to create a new product or service.

Course Description

In this course, students test hypotheses or develop new hypotheses, cycling through a series of tests to develop a scalable business model, culminating in the development of a pitch for potential investors. Prerequisite: ENT-436 or STG-110 or ESG-210.

Course Description

This course is a study of the challenges associated with managing projects within the context of the overarching management framework of planning, organizing, leading, and controlling. Emphasis is placed on balancing competing priorities related to human resources, time constraints, and physical resources/materials, as well as managing and controlling project scope.

Course Description

This course examines the growth of the venture capital market and provides students with an understanding of the advantages and risks associated with venture capital financing. Both start-up and growth needs are explored. The course focuses on the more practical aspects of structuring transactions that add value for the firm, owners, and financial backers. Prerequisite: ENT-446.

Course Description

In this writing-intensive course, students investigate challenges facing contemporary organizations and recommend solutions based on research and critical analysis. Students integrate major concepts learned throughout their program to formulate problem statements, employ quantitative and qualitative data collection methods, and communicate recommendations that satisfy the needs of diverse stakeholders.


GCU Campus Student

Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview.

GCU Online Student

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere.

* Please note that this list may contain programs and courses not presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If you are interested in a program or course listed herein please first contact your University Counselor for the most current information regarding availability.

* Please refer to the Academic Catalog for more information. Programs or courses subject to change.