By Amanda Ronan
Content is key these days, and behind all that content is the rock star marketer.
There are a number of reasons why marketing is so important. A few include building brand awareness, increasing sales and engaging customers. Modern businesses would be stuck in the Dark Ages without the latest marketing techniques. Check out these tips on how to be a marketer!
Why Businesses Need Marketing
To educate customers.
The people who work at a business know the product and service inside and out but the customer doesn’t. If you want people to buy your product, you have to teach customers why it’s the best choice. Customers want to know what it does and how it works. Good marketing teaches and entices.
To make the reach.
Not long ago, small businesses were at a disadvantage when it came to reaching the right customers. But modern marketing techniques have made the playing field more Level. Social media and email mean that even the smallest businesses can reach people all around the world.
To share the brand.
Marketing isn’t about being a one-hit wonder. It’s about sustaining the company’s presence with the right customers. Marketing creates a relationship with customers that should be long-lasting rather than a quick fix to a PR problem.
To grow and sell.
Marketing helps sell products and services. When a company engages with customers, educates them and reaches out to them, they become interested. That interest eventually leads to a sale and repeat purchases.
The power of market makes it clear why people who can do this work are really the stars of any company. So whether you’re in marketing already and looking to get an MBA with an Emphasis in Marketing or you’re interested in pursuing a Bachelor’s of Science in Marketing, like the ones from the Colangelo College of Business at Grand Canyon University, this what you need to know to up your game and become a rock star marketer.
The Rock Star Marketer Secret Sauce
Marketers engage with analytics. They know the numbers like the back of their hands. They look at website traffic and figure out SEO and come up with ways to build on popular posts. Data helps rock star marketers know where their customers are coming from and what they like. Marketers make assumptions based on data to drive the brand forward and to reach the right audience.
Marketing is not an exact science. It’s about using what you know about human psychology and emotions and combining that with the latest and greatest technological feats to entice customers. It gets the brand name out there. Rock star marketers stay one step ahead of social media trends so that their companies can say that they were doing things before anyone else.
Marketers rely on a lot of different people in a business to get the information they need to present and put in front of customers. The rock star marketer doesn’t wait for their colleagues to come to them. Instead they step up and get things done. They ask a lot of questions and they do interviews with subject matter experts to dig deep into the qualities of the products and services that people really want to know about. Resourceful marketers don’t follow a strict roadmap, instead they stay flexible and are open to changing course when opportunities present themselves.
The American Marketing Association actually defines marketing as “the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.” Take a minute to let that definition sink it. Marketers are pulled in many different directions. The job includes market research, targeting, lead generation, communication strategies, budgeting, long-term development goals,as well as communications, technology and the creative arts. A rock star marketer has a handle on all of these aspects of the job but they also stay focused. It’s easy to get sidetracked and distracted but it is important to the job to keep your eye on the ball.
If these are qualities you already have and you’re interested in learning out how to apply them to a career in marketing, check out the Bachelor of Science in Marketing at GCU. Or, if you’re already in the business, learning some new skills in the marketing MBA program at GCU will help make you a next-level marketer.
To learn more about how Grand Canyon University’s Colangelo College of Business provides students with a rockstar level business and marketing education, visit our website or click the Request More Information Button on this page.
More About Amanda:
Amanda Ronan is a writer and editor focused on education. She was a classroom teacher for nearly a decade. Now she spends her time writing for students, teachers and parents. Amanda also writes curriculum for entrepreneurial learning and financial literacy programs. Amanda lives in Austin where she enjoys splashing in creeks with her husband and two dogs, swaying in a hammock on the porch and sampling all the breakfast tacos the city has to offer.
About Colangelo College of Business
Business Buzz is a blog that features content written by faculty, staff and students from Grand Canyon University’s Colangelo College of Business. In addition to profiles about events, students and faculty on campus, you’ll also find insight and perspective on the ever-changing business discipline and current global business topics. Learn about the modern business landscape, and how business today continues to grow and evolve to meet the needs of organizations and consumers in the 21st century. Check in every week for the latest news from the business community and around GCU.