There are many pathways toward becoming a market research analyst. Students who are still in high school can begin preparing for their future career by taking as many relevant courses as possible, such as classes in business law, marketing, psychology, computer applications and statistics.
Market research analysts are generally expected to hold at least a bachelor’s degree in a relevant subject, such as business administration, business analytics or marketing and advertising. It’s possible to land an entry-level job in the field with a bachelor’s degree. However, some jobs do require a graduate degree, and even employers who do not require a graduate degree may express a preference for it.
To pursue higher-level jobs, such as those involving supervisory duties, professionals may decide to return to school. They might first earn a master’s degree, or they might decide to work toward a doctoral degree (or both). A graduate-level education, particularly a doctorate, will enable learners to develop the advanced analytical and critical thinking skills that will benefit their organizations and their own career paths.