Why Earn a DBA in Data Analytics?

Posted on December 22, 2016  in  [ Doctoral Journey ]

Do you want to grow in your business knowledge and gain valuable leadership skills? Consider earning a Doctor of Business Administration with an Emphasis in Data Analytics from Grand Canyon University. This program provides the framework to build and evolve evidence-based theories and practices so you can advance in your career. Continue reading to learn about the data analytics program:

Learn What Makes a Business Successful

In GCU’s data analytics program, you will learn to utilize data to build 21st century business success. This degree is specifically designed to meet the contemporary demands of a global economy, allowing you to grow in your leadership abilities and understanding of business practices.

In addition, the data analytics degree program equips learners to manage and analyze enterprise data, also known as “big data,” in order to address complex business decisions. Throughout the program, you will improve your skills in research, analysis, marketing and intellectual planning. You will learn to survey and leverage emerging tools and models in the business analytics field as part of building and maintaining a competitive advantage.

Learn Research and Analysis Techniques

As you pursue your DBA in data analytics, you will study market investments, capital markets, acquisitions and other emerging issues within finance. In addition, you will learn to apply microeconomic principles to business problem-solving. You will study research design and data analytic modeling methods, as well as business intelligence, data warehousing and data mining tools.

Prepare to Lead Organizational Change and Innovation

Upon earning your DBA in data analytics, you will be prepared to lead powerful organizational change and innovation. With your knowledge and experience, you will be able to take on high-level leadership roles in both corporate and academic sectors. You will be prepared to lead business corporations, consulting firms and complex business partnerships on a domestic and global scale. With this degree, you may also consider pursuing a career in academia, where you can contribute to the knowledge base of contemporary business theory.

Grand Canyon University’s College of Doctoral Studies engages learners in the process of becoming scholar-practitioners. To learn more about GCU’s doctoral degrees, visit our website or use the Request More Information button at the top of the page.

Written by Lauren Abraham, a senior earning a degree in communications at GCU.

Lauren Abraham

Lauren Abraham is a senior at Grand Canyon University studying communication with a minor in marketing. She was born and raised in Phoenix and enjoys living in the Valley.
Learn more about Lauren Abraham

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