Program Details

Bachelor of Arts in Advertising and Public Relations with an Emphasis in Advertising Design

Offered By: College of Fine Arts and Production
Next Start Date:
Program Now Enrolling
ProgramLength:
Total Program Credits: 120
Online: 7 weeks [More Info]
Campus: 15 weeks
Transfer Credits:
Up to 90 credits, only 84 can be lower division
Program Tuition Rate:
Campus: $8250 per semester. [More Info]
Online: $470 per credit. [More Info]

Overview

Strengthen Your Creative Design Skills

In the fast-changing world of business and technology, creative specialists are in demand to communicate corporate messages with innovation and integrity. The Bachelor of Arts in Advertising and Public Relations with an Emphasis in Advertising Design, offered by the College of Fine Arts and Production, helps you refine skills in advertising and marketing. Future thought leaders work with a variety of media to help embody concepts and ideas that engage specific audiences.

This bachelors in advertising program was developed to enhance your abilities to strategically solve marketing problems in agencies and private corporations. The BA in advertising curriculum encourages you to think critically and evaluate advertising design and its effects on society. Evaluate methods of branding and campaign development using multiple platforms while gaining practical training under the direction of experienced faculty in Grand Canyon University’s (GCU) student-run advertising agency. The Bachelor of Arts in public relations program culminates with an advanced design practicum in which you develop a personal portfolio using professional design projects.

GCU's advertising agency is a teaching and learning service organization, run by students under the direction of instructors. The advertising agency fulfills professional design services for other academic units and student organizations, giving you the opportunity to learn how a professional agency is run while designing and collaborating with others. Campus students may work in the agency in person; online students may work remotely.

Degree Outcomes

Study Our Advertising and Design Curriculum

In the bachelors in advertising program, you study consumerism and methods to buy and sell to the general public. Additionally, you review advanced design concepts and hone your skills in content creation and development, production, web design, digital advertising and media law. You have access to hands-on learning opportunities and learn the skills required of a creative specialist. You also complete a series of required field experience agency courses with GCU's student-run advertising agency.

What You Will Learn

Succeed as an Advertising Professional

In the BA in advertising program, you review a wide range of topics, including:

  • Principles of marketing and consumer behavior
  • Advertising copywriting
  • Image creation
  • Digital advertising communication and web design
  • Media law and ethics

Career Outcomes

Pursue a Career in Advertising

Common careers with a Bachelor of Arts in public relations include advertiser, marketing coordinator, graphic designer and project coordinator. Potential workplaces include radio, television and film agencies; marketing and advertising agencies; corporate businesses; creative design organizations; and public relations agencies.

Course List

The programs offered at Grand Canyon University may vary by content and course length. You are currently viewing the program version available in Arizona. In order to view the specific course content and credit length available for your state, please contact a counselor at 1-855-GCU-LOPE or click here to request more information.
General Education Requirements:
34-40 credits
Major:
64 credits
Open Elective Credits:
16-22 credits
Total Degree Requirements:
120 credits

General Education Requirements

General Education coursework prepares Grand Canyon University graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University’s General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.

Requirements

Upon completion of the Grand Canyon University's University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to articulate the range of resources available to assist them, explore career options related to their area of study, and have knowledge of Grand Canyon's community. Students will be able to demonstrate foundational academic success skills, explore GCU resources (CLA, Library, Career Center, ADA office, etc), articulate strategies of self-leadership and management and recognize opportunities to engage in the GCU community.

Course Options

  • UNV-103, University Success: 4 credits
  • UNV-303, University Success: 4 credits

Requirements

Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to diverse audiences, purposes, and occasions (English composition, communication, critical reading, foreign language, sign language, etc.). Students are required to take 3 credits of English grammar or composition.

Course Options

  • ENG-105, English Composition I: 4 credits
  • UNV-104, 21st Century Skills: Communication and Information Literacy: 4 credits
  • ENG-106, English Composition II: 4 credits
  • COM-263, Elements of Intercultural Communication: 4 credits

Requirements

Graduates of Grand Canyon University will be able to express aspects of Christian heritage and worldview. Students are required to take CWV-101/CWV-301.

Course Options

  • CWV-101, Christian Worldview: 4 credits
  • CWV-301, Christian Worldview: 4 credits

Requirements

Graduates of Grand Canyon University will be able to use various analytic and problem-solving skills to examine, evaluate, and/or challenge ideas and arguments. Students are required to take 3 credits of college mathematics or higher.

Course Options

  • MAT-144, College Mathematics: 4 credits

Requirements

Graduates of Grand Canyon University will be able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economics, political science, child and family studies, law, ethics, crosscultural studies, history, art, music, dance, theater, applied arts, literature, health, etc.). If the predefined course is a part of the major, students need to take an additional course.

Course Options

  • INT-244, World Religions: 4 credits
  • PSY-100, Psychology in Everyday Life: 4 credits
  • SOC-100, Everyday Sociology: 4 credits

Program Core Courses

Course Description

This course introduces the fundamentals of the advertising industry including basic elements of campaign strategy and design. Students learn the foundational communication and writing skills necessary to create effective campaigns. Contemporary legal and ethical issues in advertising are also addressed.

Course Description

This course is an introduction to the basic elements of design and processes of visual communication using graphic tools standard in the industry. The focus is on mastering pixel, vector, and layout tools to demonstrate two-dimensional graphics, images, symbols, color theory, typography, and composition.

Course Description

This course is an introduction to the field of communication with emphasis on the history of communication study, relevant communication theories guiding current research, the contexts in which communication occurs, and issues faced by students of communication. The course focuses on introducing students to various communication models as well as theories and skills in interpersonal communication, small group communication, mass communication, intercultural communication, and public communication.

Course Description

This course builds on design fundamentals by increasing students’ understanding of content development and production methods within the advertising design process. Students will create and produce advertising campaigns and products of various scope and size. Prerequisites: ADV-110, DDN-110. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Course Description

This course surveys the marketing mix and marketing concept; markets and buyer behavior; product, service, and relationship marketing for global competition; creating and keeping customers in an e-commerce world; branding and positioning; distribution strategies, integrated marketing communications, and pricing strategies.

Course Description

This writing intensive course focuses on creative copywriting techniques to develop advertising campaigns for print and multimedia channels. Students enhance persuasive writing skills to create compelling and ethical advertising campaigns that are competitive in the industry. Prerequisite: ENG-106, ADV-250.

Course Description

In this course, students learn visual design for the Web, building structure and presentation. Web layouts and style, artistic quality and performance, and navigation and accessibility are explored in the development of Web sites using HTML and CSS. The focus of the course is to develop a core foundation in HTML and CSS before the evaluation of other Web development tools. Prerequisites: DDN-110 or instructor permission. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Course Description

This course focuses on intermediate Web design from concept development—including roughs and wireframes—to design comps and interactives. Students create sitemaps, flow diagrams, and basic user tests to help determine nomenclature, as well as wireframes that represent working models with page elements and functional specifications. Students learn to apply a variety of Web design tools for Web site production and usability, as well as to conduct accessibility testing. Prerequisites: DDN-300. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Course Description

This course focuses on a behavioral science approach that studies distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers. Topics include cross-cultural variations in behavior, external and internal influences on today's buyers, purchase and post-purchase processes, customer satisfaction, and customer commitment.

Course Description

Students learn methods of image creation, including vectors, typographic, and pixel-based imagery manipulation, for the purposes of aligning image production with advertising campaign strategy. Emphasis is placed on the selection of appropriate imagery through analysis of audience needs, historical representation of ideas, stereotypes, and cultural iconography. Prerequisites: DDN-110, ADV-250. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Course Description

This writing intensive course explores integrated marketing communications and the development of marketing and advertising messages across digital platforms. Students focus on current trends in online advertising, social media platforms, and relevant emerging technologies. Prerequisites: MKT-245 and ADV-260.

Course Description

Students work with industry-based projects within a highly collaborative environment to develop strong strategy and concept development methodologies. Projects focus on production methods for print, web, and digital media. Prerequisites: ADV-260, DDN-350. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Course Description

This writing intensive course provides an overview of the laws and regulations that apply to advertising, marketing, and media organizations with emphasis on business organization, intellectual property, and regulatory processes. Ethical practices and theory as they apply to the mass media industry are also addressed.

Course Description

In this course students use the principles of user experience and user interaction to improve client-brand relationships within industry-based projects. Students create client and consumer profiles and develop projects within a highly collaborative environment. Prerequisites: ADV-370. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Course Description

Working with industry-based projects, students act as art directors to concept, develop, and produce interactive and multi-platform advertising solutions within a highly collaborative environment. Working in teams, students strengthen their process of collaboration from initial project identification through to final production. Prerequisite: ADV-455.

Course Description

This advanced design course, provides a culminating experience in which students incorporate their personal style as designers through the development of a portfolio. Professional design projects for a variety of campus and studio-based projects provide opportunities for students to fine-tune solutions for customer-driven, reality-based design problems. Students propose design solutions, practicing their communication and presentation skills while exploring career opportunities. The ethics of business practice is incorporated into studio projects. Technology requirement: Students provide their own laptop and subscription to the Adobe Creative Cloud.

Faculty Bios

Program Locations

Campus

Campus

Join Grand Canyon University’s vibrant and growing campus community, with daytime classes designed for traditional students. Immerse yourself in a full undergraduate experience, complete with curriculum designed within the context of our Christian worldview. New modern classrooms, suite-style residence halls, popular dining options, resort-style swimming pools and a focus on creating a dynamic student life make GCU a top choice for high school graduates and transfer students. Exciting events, well-known guest speakers and Division I athletics round out the traditional student experience. Our welcoming campus community is the perfect place to find your purpose.
Online

Online

Pursue a next-generation education with an online degree from Grand Canyon University. Earn your degree with convenience and flexibility with online courses that let you study anytime, anywhere. GCU offers the most experienced leadership in delivering online degree programs. Full-time faculty members and fully trained adjunct instructors, equipped with strong academic backgrounds and practical experience in their fields, support you every step of the way. Designed with the career-oriented professional in mind, our online classes provide an intimate environment that stimulates engaging and challenging discussions. Choose from programs across our distinct colleges, in high-demand employment areas. Classes begin frequently.
Evening

Evening

Grand Canyon University’s evening programs cater to the demands of working professionals who prefer an in-person learning environment. Our night classes meet just once per week and offer the interaction and discussion of a typical college classroom. Night classes are designed for a specific number of students, providing a warm and nurturing environment that supports an engaging experience. In an evening cohort, you will progress through your degree program with the same career-minded classmates, providing an opportunity to network and forge relationships that go beyond the classroom. Classes begin frequently at various locations, including our main campus.

* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program’s published required number of months to complete all degree requirements as provided in the institution’s catalog. Completion statistics are updated every January and are based on the cohort of students who graduated between 7/1 – 6/30 of the preceding year. The On-Time Completion rate is determined by the number of students in the cohort who completed the program within the published program length divided by the number of students in the cohort who graduated.

On-campus program disclosures Online and Evening program disclosures

* Please refer to the Academic Catalog for more information. Program subject to change.