Although college athletes are now allowed to profit from NIL contracts, they still cannot receive pay-to-play salaries from their schools. The answer to the question, “How much do college athletes get paid?” can vary quite a bit, depending on their NIL deals, if available.
While some NIL contracts may involve significant sums of money, other NIL deals are quite small, perhaps only involving free merchandise from the endorsed brand. Furthermore, not all college athletes are popular or well-known enough to land an NIL deal with a brand. The question remains: Should college athletes be paid salaries?
There are arguments to be made for and against paying college athletes. So, why should college athletes not be paid? First, consider the non-monetary benefits of being a college athlete.
College athletes get the opportunity to compete at a high level (albeit not a professional level). They benefit from the enjoyment of their chosen sport and from coaching that can generally be considered a higher caliber than the high school level. In addition, collegiate athletes get the opportunity to build character, sportsmanship, teamwork and other soft skills that are prized by future employers.
It could also be argued that paying athletes in college could detract from the primary purpose of college: to provide an education. College athletes who get paid to play might pay less attention to their academic obligations, putting more of an emphasis on the work that they’re paid to do.
Next, consider the monetary benefits of being a college athlete (NIL contracts aside). Many college athletes receive sports scholarships, which are meant to be a form of compensation for their work. Some can even receive full-ride or full-tuition scholarships. Plus, if college athletes receive salaries on top of scholarships, it’s possible that less wealthy schools are at a higher risk of losing out on recruiting top talent, which can contribute to a less competitive intercollegiate environment.
There are plenty of arguments to be made for why college athletes should not be paid. Next, take a look at the arguments in favor of paying college athletes for their work — with the emphasis on the word “work.” Collegiate sports do indeed represent a considerable commitment of time and effort, often resembling a full-time job. College athletes must juggle their academic obligations while participating in practices, games, travel obligations, media obligations and so on.
In addition, playing collegiate sports places the players at risk of physical harm, particularly as it concerns contact sports like football and basketball. In placing themselves at risk for the entertainment of others, players are also risking their future livelihoods. (A serious injury could jeopardize the chances of a pro career in an otherwise talented athlete, not to mention potentially have debilitating effects on that athlete’s personal life.
The financial aspects of college sports bear closer scrutiny, as well. College sports are major moneymakers for schools. The most significant sports in terms of revenue are football and basketball. Take a look at the statistics:
- In 2020, during the pandemic, the NCAA generated very low profits ($519 million) due to the cancellation of college sports events, such as March Madness.2
- In 2021, college sports bounced back from the effects of the pandemic, generating record revenues of $1.16 billion.3
- In 2022, the NCAA generated revenue of $1.14 billion.4
The revenue comes from many sources, including TV contracts and sponsorships. This raises the question: If collegiate sports are generating billions of dollars, shouldn’t the athletes who do the hard work on the field reap some of the rewards?
Of course, there is the argument that college athletes are already being compensated in the form of scholarships, and free college tuition is certainly nothing to sneeze at. However, it could also be pointed out that not every athlete gets a college scholarship, and not every scholarship pays all school expenses. Consider these facts:5
- Only Division I and Division II (D1 and D2) schools offer athletic scholarships. Division III schools do not.
- The vast majority of D2 scholarships are only partial scholarships — not full-tuition or full-ride scholarships.
- The full-ride scholarships available at D1 schools are often one-year deals that may or may not be renewed.
- Most college sports, even at the D1 level, do not offer full scholarships. Full scholarships are generally reserved for men’s basketball and football, and women’s basketball, tennis, volleyball and gymnastics.
- Only 1% of student athletes receive a full-ride scholarship.
If few college athletes receive scholarships and fewer still receive full scholarships, and considering that playing college sports can be equivalent to a full-time job, then an argument could indeed be made that college athletes should receive salaries for their work.