What Is Business Analytics?

Business analytics is the practice of using data, statistical methods and technology to analyze business performance. It helps organizations identify trends, solve problems and create strategies to drive growth and efficiency.

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Published on Jul 22, 2025

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  1. Shah, V. (2024, Feb. 25). What Is Business Analytics? The Complete Guide for Analysts. ThoughtSpot. Retrieved May 27, 2025.
  2. Timmons, T., MBA. (2025, March 26). 11 Business Analysts Skills (With Definition and Examples). Indeed. Retrieved May 27, 2025.

Approved and verified accurate by the Program Manager of the Colangelo College of Business on June 23, 2025.

The views and opinions expressed in this article are those of the author’s and do not necessarily reflect the official policy or position of Grand Canyon University. Any sources cited were accurate as of the publish date.

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