Business for a New World: The DBA Program at GCU

woman on a computer at night

In the world we live in, technology advances quickly, which changes the way business functions. At Grand Canyon University, the Doctor of Business Administration provides tools and resources that business professionals can take with them as they move forward in their business career. The program at GCU is offered with three different emphases: data analytics, management and marketing.

Earn Your DBA with a Distinct Emphasis

With data analytics, doctoral candidates can learn new research and analysis techniques, as well as hone their skills in data mining. In the management track, learners focus on business leadership, design and organization. For marketing, there is emphasis placed on business behaviors and trends, along with the foundations of strategy and analysis.

Prepare for Business Leadership in Today’s World 

Rapid societal advancements affect the way we live our everyday lives. GCU factors these changes to our society’s professional world into the curriculum so that those who seek the DBA gain the skills they need to lead and develop executive perspective. The DBA challenges learners to identify business trends and develop innovative solutions ahead of the competition. Learners utilize research to understand the evolving business landscape, anticipate change and assess consumer behavior. Each DBA emphasis is designed to focus on the learners’ needs so that they may get as much as possible out of their doctoral program.

By going after your DBA, you’re taking the next step in making your mark in the world of business. No matter which emphasis you choose, GCU aims to provide you with everything you need to be successful. For more information, watch this video below:

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Grand Canyon University offers many doctoral programs that are designed to give students greater professional opportunities. To learn more, visit the College of Doctoral Studies or contact us using the Request More Information button.  

Written by Jessalyn Johnson, a senior majoring in English literature at Grand Canyon University.

The views and opinions expressed in this article are those of the author’s and do not necessarily reflect the official policy or position of Grand Canyon University. Any sources cited were accurate as of the publish date.