Doctor of Business Administration: Exploring the New Emphasis Areas

By Lauren Abraham

Colleagues meet to discuss business analytics

Do you consider yourself to be an innovative professional? Grand Canyon University’s Doctor of Business Administration (DBA) program will provide you with opportunities to strengthen your executive perspective. By diving into business theory and its application to the development of competitive strategies, you can gain the expertise needed for 21st century success. Continue reading to learn about the new emphasis areas for GCU’s DBA:

Data Analytics

If you have the desire to grow in your leadership abilities while helping to spark industry-wide innovation, GCU’s Doctor of Business Administration with an Emphasis in Data Analytics may be the perfect program for you. In your coursework, you will build and evolve evidence-based theories and practices in order to meet the contemporary demands of a global economy.

In addition, you will learn to manage and analyze enterprise data, or “big data,” in order to successfully address complex business decisions. Specifically, you will improve your skills in research, analysis, marketing and intellectual planning. In your courses, you will study a wide variety of competencies, such as market investments, the application of microeconomic principles to business problem-solving, research design and data analytic modeling methods and business intelligence.

If you choose to earn this degree, after graduation, you may find yourself in a high-level leadership role in a corporate or academic sector. You will have the ability to guide business corporations, consulting firms and complex business partnerships on both a domestic and global scale. In addition, you may even find yourself in a career in academia, contributing to the knowledge base of business theory.


Whether you are an executive or aspiring leader, consider GCU’s Doctor of Business Administration with an Emphasis in Marketing. This degree will empower you with the theoretical and practical expertise to deliver next generation leadership while cultivating original research and innovation. By enrolling in this program, you will learn to apply data-driven strategies to create competitive advantage across a variety of business disciplines.

By learning to assess consumer behavior, refine market research and propose new strategies for business success, you will be positioned for the leading edge. Additionally, you will have the opportunity to enhance your analytical skills while learning to utilize new technology tools for effective decision-making.

Graduates of this program may find themselves developing market-driven strategy or expanding definitions and perceptions of various market segments. As a result of their business insight, graduates can push effectiveness to new heights as they take on executive roles.

Grand Canyon University’s College of Doctoral Studies provides structured, integrative and learning-centered doctoral programs that encourage reflective thinking from learners and collaborative interactions among learners and faculty. To learn more about GCU’s doctoral degrees, visit our website or request more information by using the button at the top of the page.

Written by Lauren Abraham, a senior earning a degree in communications at GCU.

The views and opinions expressed in this article are those of the author’s and do not necessarily reflect the official policy or position of Grand Canyon University. Any sources cited were accurate as of the publish date.