Advertising Degrees Online

An advertising degree is an academic program designed to teach core competencies in marketing and advertising, such as running data-driven promotional campaigns, understanding the foundations of digital marketing and developing project management skills. This degree aims to help graduates prepare for a variety of roles in today’s global marketing industry with applicable knowledge and critical thinking skills.

Marketing and advertising are related fields, but they serve distinct purposes within business strategies and therefore have different degree program focuses. A marketing degree provides a broad foundation for understanding and meeting the needs of a target audience through consumer behavior analysis and market analytics. Degree programs for advertising focus more on the creative and communicative aspects of strategic messaging and branding. In short, marketing degrees are more analytical and strategic, while advertising degrees are more creative and tactical. 

A bachelor's degree is typically required to secure most entry-level advertising roles, so a degree in advertising is generally considered a strong asset if you want to pursue this field.^{(See disclaimer 4 )}The U.S. Bureau of Labor Statistics Occupational Outlook Handbook estimates job growth for advertising, promotions and marketing managers to increase by about 8% from 2023 — 2033, which is faster than average, accounting for an estimated increase of 31,100 jobs in the field.^{(See disclaimer 3)}