Online Marketing Degrees
Shape Your Career in Business With an Online Marketing Degree
Our online marketing degrees are designed to equip students with the skills necessary to pursue career opportunities in business and marketing. Our online marketing courses cover foundational marketing principles such as ethical decision making, digital marketing and consumer behavior analysis. Whether you’re a recent high school graduate or a working professional looking to take the next step in your career, our marketing degrees can prepare you to make an impact in the business world.
Explore GCU's Online Marketing Programs by Degree Level
We offer a variety of online marketing degrees tailored to different stages in your professional and academic journey. Earning your marketing degree online can provide flexibility to pursue your degree while balancing other life commitments. Whether you are interested in a bachelor’s degree, master’s degree or a Doctor of Business Administration, GCU offers a marketing program to help you gain skills to pursue careers in business.
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Online Bachelor’s Marketing Degrees
If you are just starting out in your academic career or wish to change career paths, you may be interested in our online marketing bachelor’s degrees. In addition to traditional marketing degrees, we offer programs in graphic design, entrepreneurial studies, broadcasting, communication and business analytics that can provide relevant competencies for the marketing industry. These programs can support you as you gain foundational skills in marketing and can help you prepare for your entry into the business field.
Online Marketing Master’s Degrees
Online master’s degrees in marketing may be an ideal option if you would like to develop further skills and specializations. These programs can help develop leadership skills that apply across industries. Our master’s programs cover topics such as economics, operations management and quantitative analysis.
Online Marketing Doctoral Programs
Established professionals may be interested in earning a doctoral degree in marketing. These programs emphasize research skills, critical thinking and theories of marketing. Our doctoral programs require candidates to conduct research and complete a scholarly dissertation.
“Our approach to business education is Christ-centered. We focus on servant leadership, ethics and entrepreneurialism, resulting in characteristics many employers seek: intentionality, integrity and innovation.”
Marketing Career Paths
Online marketing courses cover topics such as social media advertising, search engine optimization and global marketing. These courses can teach you skills that are applicable across a wide range of career paths. As you develop marketing competence, you can look for employment across public and private sectors of business.
Graduates with a marketing-related degree may be able to pursue careers such as:
- Market research analysts and marketing specialists
- Advertising and promotions managers
- Graphic designers
- Marketing managers
- Sales managers
- Fundraising managers
If you are considering enrolling in an online marketing degree, we’ve answered some frequently asked questions about marketing degrees to help you in your decision-making process.
Earning a marketing degree online may help you position yourself for potential career growth. GCU’s online marketing programs can allow you to access coursework from anywhere while balancing other commitments. There are many resources available to help you make the most of your time at GCU.
Admission Requirements
We strive to make the application process as straightforward as possible. The exact admission requirements will vary by program, depending on the degree level and modality. University counselors are available to support you every step of the way, from filling out your application through enrollment.
Accreditation
We are dedicated to providing a quality education to all our students, whether in person or online. GCU has been accredited by the Higher Learning Commission since 1968. For more information on programs accredited in the Colangelo College of Business, visit our business accreditation page.
Interactive Learning Platform
Our interactive learning platform is here to support you as an online student and ensure you don’t miss out on the connection that comes with an in-person program. From discussion boards and forums to direct communication with professors, you’ll have plenty of opportunities to ask questions and communicate with your peers.
Resources
Online students have access to resources that can support them throughout their degree. We provide opportunities for online marketing students to engage with other business students and professors through online discussion boards and collaborative projects. Our university counselors can answer any questions you have about online tuition and guide you toward scholarship applications that may be available for your program.
1 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Advertising, Promotions and Marketing Managers as of May 2024, retrieved April 23, 2025. Due to COVID-19, data from 2020 to 2024 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as advertising, promotions and marketing managers, nor does it reflect earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc., against a pool of candidates.
2 COVID-19 has adversely affected the global economy and data from 2020 to 2023 may be atypical compared to prior years. Accordingly, data shown is effective September 2024, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotions and Marketing Managers, retrieved April 23, 2025.
3 Kahn, R. & Kaminski, S. (n.d). Turn Your Marketing Degree Into a Career: 15 Top Marketing Major Jobs. College Advisor. Retrieved April 23, 2025.
Make an impact in the business world. Our online marketing degrees are developed with your future in mind and can help you gain the skills needed for the business world.