Online Marketing Degrees
Online Marketing Degrees
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Our online marketing degrees are developed with your future in mind and can help you gain the skills needed for the business world.
We offer a variety of online marketing degrees tailored to different stages in your professional and academic journey. Earning your marketing degree online can provide flexibility to pursue your degree while balancing other life commitments. Whether you are interested in a bachelor’s degree, master’s degree or a Doctor of Business Administration, GCU offers a marketing program to help you gain skills to pursue careers in business.
Established professionals may be interested in earning a doctoral degree in marketing. These programs emphasize research skills, critical thinking and theories of marketing. Our doctoral programs require candidates to conduct research and complete a scholarly dissertation.
Online marketing courses cover topics such as social media advertising, search engine optimization and global marketing. These courses can teach you skills that are applicable across a wide range of career paths. As you develop marketing competence, you can look for employment across public and private sectors of business.
Graduates with a marketing-related degree may be able to pursue careers such as:
Marketing managers
Sales managers
Fundraising managers
Market research analysts and marketing specialists
Advertising and promotions managers
Graphic designers
Median annual wage for advertising, promotions and marketing managers as of May 20241
Number of new advertising, promotions and marketing manager jobs projected to open between 2023 to 20332
Our online marketing degrees are designed to equip students with the skills necessary to pursue career opportunities in business and marketing. Our online marketing courses cover foundational marketing principles such as ethical decision making, digital marketing and consumer behavior analysis. Whether you’re a recent high school graduate or a working professional looking to take the next step in your career, our marketing degrees can prepare you to make an impact in the business world.
Online master’s degrees in marketing may be an ideal option if you would like to develop further skills and specializations. These programs can help develop leadership skills that apply across industries. Our master’s programs cover topics such as economics, operations management and quantitative analysis.
Online students have access to resources that can support them throughout their degree. We provide opportunities for online marketing students to engage with other business students and professors through online discussion boards and collaborative projects. Our university counselors can answer any questions you have about online tuition and guide you toward scholarship applications that may be available for your program.
If you are considering enrolling in an online marketing degree, we’ve answered some frequently asked questions about marketing degrees to help you in your decision-making process.
Marketing is a widely applicable degree that can be useful across a variety of careers and industries.3 Some common career paths for marketing graduates include advertising and promotions managers, sales managers and marketing specialists. Professionals who earn their marketing degrees online can work in both public and private sectors.
An online marketing degree may be worth it for those who want to gain new skills and seek a pathway into the marketing industry. According to the U.S. Bureau of Labor Statistics (BLS), advertising, promotions and marketing managers had a median annual salary of $159,660 in May 2024.1
Marketing is usually considered a business degree. Marketing focuses on specific areas of business such as content marketing strategies, social media advertising and customer journey mapping. Online marketing programs cover foundational business strategies and methods as well as marketing specific skills.
Marketing may be a good degree choice for many people due to the current level of job growth and opportunities it presents to graduates. Job growth for advertising, promotions and marketing managers is projected to grow by an estimated 8% from 2023 to 2033, according to the BLS.2
Earning a marketing degree online may help you position yourself for potential career growth. GCU’s online marketing programs can allow you to access coursework from anywhere while balancing other commitments. There are many resources available to help you make the most of your time at GCU.
We strive to make the application process as straightforward as possible. The exact admission requirements will vary by program, depending on the degree level and modality. University counselors are available to support you every step of the way, from filling out your application through enrollment.
We are dedicated to providing a quality education to all our students, whether in person or online. GCU has been accredited by the Higher Learning Commission since 1968. For more information on programs accredited in the Colangelo College of Business, visit our business accreditation page.
Our interactive learning platform is here to support you as an online student and ensure you don’t miss out on the connection that comes with an in-person program. From discussion boards and forums to direct communication with professors, you’ll have plenty of opportunities to ask questions and communicate with your peers.
If you are just starting out in your academic career or wish to change career paths, you may be interested in our online marketing bachelor’s degrees. In addition to traditional marketing degrees, we offer programs in graphic design, entrepreneurial studies, broadcasting, communication and business analytics that can provide relevant competencies for the marketing industry. These programs can support you as you gain foundational skills in marketing and can help you prepare for your entry into the business field.