By now, virtually everyone is familiar with Siri, Alexa, and Cortana—the three major voice-activated, digital assistant services. All a consumer needs to do is ask Siri for the hours of a nearby urgent care center, or ask Alexa to put an item in a digital shopping cart. Now that voice searches are making up a significant percentage of all digital searches, marketers are paying attention to how the technology is changing search engine results pages. For instance, most people type in one or two keywords into a search engine, such as “hotels Boston.” With voice search, marketers must adapt their campaigns to longer queries in a question format, such as “What’s the best hotel in Boston?”
If you have an interest in marketing and advertising, as well as the way it is constantly being changed and improved, a bachelor’s degree in marketing and advertising might be a good fit for your career goals.
With a Bachelor of Science in Marketing and Advertising from Grand Canyon University, you’ll know how to understand consumer behaviors and stay on top of the latest trends. This undergraduate degree program is offered by the Colangelo College of Business. Find out if it’s a good match for you by clicking on the Request More Information button.