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05/20/2025
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Photography is a powerful tool. It can show, convince, inspire and illuminate. Advertisers and graphic designers must know how to use the power of photography when creating campaigns and designs. Select images that portray the emotions you want to convey to your audience to strengthen your advertisements and designs.
Photography is everywhere in modern culture, whether framed on walls, posted on social media feeds or flashing across a television screen. However, producing and choosing good photography in graphic design and advertising takes time and expertise.
Photography in advertising and graphic design is important, but how do designers use photography? Is there a certain method that is more effective than others when creating and using photography? Explore these suggestions for creating effective and appropriate advertisements and designs:
There are several tricks to taking great photos.
As a designer or advertiser, you may not always be taking photos for your content yourself. Rather, a photographer may take them for your use or you may use online resources to find photos.
Developing photography skills and learning to use them aptly takes time and practice. Earning a Bachelor of Arts in Advertising and Graphic Design is one way to learn how to apply the concepts of design and photography to your field. Not only does this program offer courses on digital photography but also on how to apply concepts to advertising and how to design with photos.
Grand Canyon University’s College of Fine Arts and Production offers many different degree programs to help you develop your art, such as a BA in Advertising and Graphic Design, a BA in Social Media and a BA in Digital Design with an Emphasis in Web Design. If you are interested in learning more about GCU’s degree programs, click on the Request Info button located at the top of the screen.
Explore the College of Fine Arts and Production and our admissions process.