Speak with a University Counselor today.
Approved and verified accurate by the digital design director of the College of Arts and Media on Nov. 7, 2024.
The views and opinions expressed in this article are those of the author’s and do not necessarily reflect the official policy or position of Grand Canyon University. Any sources cited were accurate as of the publish date.
Before exploring how to become a social media manager, it’s helpful to take a closer look at the question, What does a social media manager do? These professionals manage content on various social media channels and may perform a variety of duties on a daily basis, depending on who they work for and what type of social media channels they run. Some duties of a social media manager may include:3
Strategy development
Develop marketing strategies designed to accomplish the organization’s goals through social media efforts.
Monitor engagement
Review the organization’s profiles, observing responses and engaging with followers and commenters.
Reporting
Report campaign status to stakeholders at their organization.
Campaign and content production
Create, produce and implement social media campaigns, including content creation and uploading materials to social media channels.
Results analysis
Analyze data to assess the results of social media campaigns.
Supervise staff
Supervise a team of social media specialists.
The day-to-day routine of a social media manager can vary, depending on the size, type and needs of their organization. Some may have a hands-on role with tasks like content creation, while those at larger companies may supervise staff members who produce content. Those in this role may collaborate closely across departments to ensure their campaigns align with the overall direction and needs of the organization.
If you are curious about learning how to become a social media manager, it’s important to know that there isn’t one universal career pathway. Rather, professionals come to the role with a variety of backgrounds. In this field, education and experience requirements can vary by employer. In general, however, social media manager education requirements for this role may include the following.
The first step in pursuing a career as a social media manager is to complete your high school education in preparation for college.4 Consult with your school counselor about adding more humanities courses that focus on reading and writing. Additionally, classes in communications, business communications, marketing, graphic design, photography, videography and various business competencies can be beneficial. Seek after-school enrichment opportunities to practice your communication skills, such as writing for the school newspaper or joining the debate club.
Advertising and marketing managers, like social media managers, typically need to have a bachelor’s degree.4 Relevant degrees include those in advertising, graphic design, photography, videography, communications, social media and marketing. However, other degrees with a writing-intensive curriculum may also be acceptable, such as journalism. Some schools may offer a degree program specifically in social media.5
Completing one or more internships during college or after graduation can be beneficial. A relevant internship can provide you with hands-on experience that may help you become a more competitive job applicant.4
While the job of a social media manager is not typically an entry-level one, it’s usually necessary to gain some work experience before advancing to a managerial position. Look for entry-level jobs in the advertising and marketing field, including positions as a content creation specialist, social media assistant, or in other areas such as market research analysis, sales and public relations.4
Professional certifications can help you enhance your resume, even though they might not be necessary to begin a career in social media marketing. Some certifications you might want to consider include social marketing, digital marketing, advanced digital marketing certification, digital social media certification, Blueprint certification or Adobe certification.6
Now that you’re familiar with the education requirements, you can begin working your way along the career pathway. If you’re still not quite sure whether this career might be the right choice for you, consider looking for job shadowing opportunities.
A social media degree may also explore various topics in marketing but will generally be more narrowly focused on digital advertising, content creation, and marketing through social media platforms.
Topics vary by degree program but may include the following:
Marketing and advertising degree programs, including social media degrees, are generally designed to teach students how to develop strong design skills, as social media campaigns generally include multimedia elements like pictures and video.3
If you’re excited about opportunities in social media management, you may wish to consider the following degree programs:
A social media manager is a type of advertising and marketing manager who specializes in content for social media platforms. Most types of organizations find it beneficial to maintain an active presence on various social media platforms to support their mission and objectives. Depending on the organization, those objectives might include increasing sales, fundraising for a cause or raising awareness about an issue.
The potential reach of social media is quite significant in today’s connected global society. It’s estimated that there will be 5.17 billion social media users in 2024 — more than in previous years.1 While many users are on these platforms for personal reasons, the marketing potential is considerable. In 2023, organizations in the U.S. spent $72.3 billion on social media advertising.2 Social media managers are responsible for implementing these campaigns.
Social media managers rely upon a combination of technical and interpersonal skills to lead their teams and promote their organizations online. Many of these skills are taught in relevant degree programs, but they can also be further developed through work experience.
Some of the key skills that can benefit social media professionals include:3,4
The advertising and marketing field as a whole is experiencing faster-than-average job growth. The BLS Occupational Outlook Handbook estimates job growth for all types of marketing managers to increase by 8% from 2023 to 2033, accounting for an estimated addition of 31,700 jobs to the field.8
After gaining on-the-job experience, social media professionals may decide to pursue further career progression. The opportunities available largely depend on the employer but can include opportunities to direct the company’s digital media and marketing efforts. These professionals are charged with overseeing a team of writers and designers who handle the creative processes for social media campaigns, including fundraising managers and public relations managers.
Alternatively, managers might also apply to project management specialist or market research director positions. Other options might include more executive or corporate roles, including chief marketing officer and senior management consultant.10
After meeting the typical education requirements and obtaining some work experience, aspiring social media managers may apply for positions at a range of organizations. These can include:9
Advertising and marketing agencies
Agency professionals may work on managing multiple brands.
Self-employed
Many professionals in social media are freelancers with their own businesses.
Companies and organizations
Finance, insurance, trade and manufacturing firms often hire digital marketing professionals to promote their brands online.
While the U.S. Bureau of Labor Statistics (BLS) does not include specific information on social media managers, a similar career, marketing manager, offers relevant insight. According to the BLS, the median annual wage for marketing managers is $157,620 as of May 2023 — the lowest 10% earned less than $79,600 and the highest 10% earned more than $239,200.7
