Master of Business Administration with an Emphasis in Sports Business
Overview
Accelerate Your Learning with the MBA in Sports Business
Take your passion for sports to the next level. The Master of Business Administration (MBA) with an Emphasis in Sports Business, offered by the Colangelo College of Business, is specifically designed for students passionate about athletics. In this sports business MBA program, strengthen your business skills to secure a career within the multibillion-dollar global sports business industry.
Course content delivers a mix of business and sports industry discussion. This MBA sports management online program delivers a rigorous business-oriented curriculum that aims to enhance your existing skills in sales and marketing, finance, revenue generation, analytics, accounting and management.
Degree Outcomes
Study Advanced Business and Sports Business Methods
The sports marketing MBA program covers modern day issues and trends affecting the global business marketplace. Through evidence-based practices and professional learning dispositions, the program focuses intensively on your growth. As the scope of the curriculum continues to expand, the program provides an in-depth study of policies, advocacy and ethical decision-making. Sports business MBA courses explore revenue generating, leadership, operations and analytics.
What You Will Learn
Advance Your Career with Our Sports Business Curriculum
The MBA in sports business explores a number of topics and learning objectives:
- The rise of digital and social media and its application to the global business environment
- Emerging trends in sports business sales, analytics, marketing and revenue generation
- Managerial sports business concepts and procedures
- Internal reporting, cost behavior, systems, budgeting and performance evaluation
- Servant leadership, ethics, entrepreneurism and innovation
Career Outcomes
Explore Careers in Sports Business
The sports business industry is a multibillion dollar marketplace that stretches across the globe. After graduating with a sports business MBA, potential career opportunities exist throughout youth, amateur, club, interscholastic, intercollegiate and professional levels of sport. Major job category areas include sports business merchandise and retail, sports sales, marketing suppliers, media, live events, facilities, entrepreneurship and athletic administration.
Course List
Program Core Courses
Course Description
This course is designed to prepare students for the graduate learning experience at Grand Canyon University. Students have opportunities to develop and strengthen the skills necessary to succeed as graduate students in the College of Business. Emphasis is placed on utilizing the tools for graduate success.
Course Description
The purpose of this course is to introduce students to the College of Business, key concepts of leadership, and an overview of how the science of organizational behavior contributes to effective leaders and managers.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and for students who have not had accounting in undergraduate work. Topics covered include the principles and practices of financial accounting and the fundamentals of managerial accounting, such as cost behavior and budgeting. The course covers accounting theories using computational examples, and homework is problem solving.
Course Description
This course is designed for individuals who are preparing for more advanced coursework in accounting and is designed for students who have not had finance in undergraduate work. Topics covered include financial analysis, financial planning, asset evaluation, capital structure, and working capital management.
Course Description
The purpose of this course is to prepare students in mathematical, probability, and statistical concepts for their upcoming studies in quantitative methods. The course is intended for those students who have not had any prior statistical education, although students who have had statistics should also consider taking the course as a refresher.
Course Description
This courses introduces microeconomic and macroeconomic concepts that are relevant to contemporary business. Emphasis is placed on using economic data for business decision making.
Course Description
This course is a study in the quantitative tools and techniques used to model business functions and applications. Emphasis is placed on how to set up models, and how to interpret and apply their results. Prerequisite: SYM-506.
Course Description
Management of the marketing function, market environmental analysis, and marketing planning, strategy, and control are fundamentals of marketing management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. Emphasis is placed on case study analysis and current academic research with a marketing plan as a significant curriculum component.
Course Description
This course covers managerial accounting concepts and procedures for internal reporting, including the study of cost behavior, cost systems, budgeting, and performance evaluation. Coursework includes case studies, group projects, and class discussion. Prerequisite: ACC-502.
Course Description
Operations Management examines managerial concepts and strategies relating to the management of operations in both manufacturing and service environments. Emphasis is placed on methods to streamline and drive inefficiencies out of a firm’s internal processes to build a highly efficient organization. The course also focuses on external processes by examining ways to achieve greater supply chain integration with suppliers and customers. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: SYM-506.
Course Description
This course discusses elements of business financial decisions, including financial forecasting and development of proformas, management of working capital, capital budgeting, capital structure, and raising funds in capital markets. Prerequisite: FIN-504.
Course Description
This course examines the definition, formulation, and execution of strategy within organizations. There is specific emphasis on the role of innovation and leadership in strategic management and an organization’s ability to achieve and sustain competitive advantage. Prerequisites: MGT-605, MKT-607, ACC-650, and FIN-650.
Course Description
This course discusses the principles and strategies associated with generating revenue in the sports business industry.
Course Description
This course emphasizes sports marketing research with the focus on teaching students how to obtain the data, insights, and intelligence needed in every area of sports marketing, sports media, and sponsorship in order to most effectively maximize value for brands, rights holders, agencies, and media.
Program Locations
Online
Evening
* The Department of Education defines how an institution must calculate a program's On-Time Completion rate for federal disclosure purposes. The On-Time Completion rate is based on a program's published required number of months to complete all degree requirements as provided in the institution's catalog. Completion statistics are updated every January and are based on the cohort of students who started the program in the same year and then graduated within the published program length.
Online and Evening program disclosures* Please refer to the Academic Catalog for more information. Program subject to change.