Learn Sports Management with a Sports Business MBA
The business of sports has enjoyed substantial growth. The global sports industry is a multi-billion-dollar giant that encompasses events, sporting goods, training and infrastructure. This dynamic, high-growth industry offers many opportunities for future business leaders with aMBA in sports business.. The Colangelo College of Business at GCU offers MBA candidates the option to specialize in sports management.
The Master of Business Administration with an Emphasis in Sports Business degree allows candidates to blend keen business acumen with a passion for sports. Explore key concepts in management and operations. Examine sales, marketing, finance and revenue generation through the lens of the sports industry.
Earn Your MBA in Sports Management Online at GCU
GCU’s sports MBA is designed to fit the needs of working professionals. You can earn your advanced degree within an engaging online classroom environment. Participate in intelligent peer discussions and benefit from exposure to a diverse range of perspectives and viewpoints. Study the theories and current research regarding the business of sports under the guidance of leading experts in their fields. You will examine core concepts in courses such as the following:
- Sports Business Analytics
- Sports Business Revenue Generation
- Strategic Management
- Applied Business Probability and Statistics
- Leadership and Organizations
The online degree program requires 54 credits for completion. Most online MBA classes are eight weeks in length.
While working toward your sports business MBA, you will explore a number of current issues in modern sports management. Examine digital technologies, like social media platforms, and how they are applied to the global business environment. Explore emerging trends in analytics, revenue generation, marketing and sports business sales. Other learning objectives include:
- Maximizing value for brands, rights holders, media and agencies
- Managerial accounting concepts like internal reporting, cost systems and performance evaluation
- Market environmental analysis, marketing planning and pricing strategy
There is an emphasis on the values of servant leadership. As a Christian school, the GCU community embraces ethical decision-making for the greater social good.
What Can I Do with an MBA in Sports Management?
Sports management is a dynamic career field that offers high-level opportunities for MBA graduates. Upon graduation, you may pursue positions working for professional sports organizations, athletic representation agencies, universities or media entities. Some of the jobs in sports that may be related to this degree include the following:
- Sports manager
- Public relations manager
- Sports marketer
- Chief executive
- Talent manager
Other possible career paths may include sports licensing professional, broadcasting executive, stadium operations executive and sports distributor.
Although the business of sports is the focus of this MBA program, candidates will also develop core business competencies that are transferrable to other industries. Organizations value job applicants who have demonstrated that they possess the drive and perseverance necessary to complete a sports business MBA program. Critical thinking, ethical decision-making and problem-solving are all skills that are valuable in any industry.
Graduates of Grand Canyon University may qualify for placement assistance. GCU is a regionally accredited, private university. Core programs within the Colangelo College of Business have achieved additional approval by the Accreditation Council for Business Schools and Programs (ACBSP).
* Please refer to the Academic Catalog for more information. Program subject to change.